OUR PEN DRAWS ENDLESS PIPELINES.
B2B Marketers
Your upstream strategy just met its downstream dream.​
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We build funnels that don’t leak, decks that get funded, and content that makes execs lean in. We'll market your B2B business with precision and power. Plus, we always have a black pen at the pitch.
B2B Marketing Campagins With Exit Velocity
High-Impact B2B Marketing Services
​With our expert positioning and powerful messaging, your brand will lead the conversation.
Account-Based Marketing
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Targeted outreach to key accounts
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Account-specific content creation
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Strategic sales alignment
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Data-driven prospect segmentation
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High-value account conversion
Sales Enablement Marketing
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Custom sales playbooks development
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Battle cards for competitive edge
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Sales funnel optimization strategies
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Interactive product demos
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Client-specific proposal templates
B2B SEO & Content Marketing
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Industry-specific white papers
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Detailed case studies and testimonials
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Research-driven blog posts
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ROI calculators for enterprise solutions
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Solution-oriented eBooks for clients
Market Authority & Thought Leadership
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In-depth industry research reports
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Expert interviews for authoritative content
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Trend analysis and commentary
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Guest posts on high-authority platforms
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Thought leadership video series
Advertising & Lead Generation
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Sponsored content on industry sites
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Gated content for lead capture
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Lead scoring and qualification
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Inbound marketing campaign execution
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Programmatic display ad management
B2B Event & Tradeshow Marketing
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Trade show booth design
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On-site lead capture strategies
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Event-specific landing page creation
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Networking event organization
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Post-event follow-up campaigns
Perfect Pitch
Everytime
Borrowed Pen’s Six-Step B2B Marketing Strategy
We use a six-part process to maximize market opportunities for B2B businesses:
Draw the Path
We start with in-depth market intelligence and audience mapping. We segment accounts, defining buyer personas, and understanding the full decision-making ecosystem. You’ll know which verticals offer the highest ROI, where the demand signals are strongest, and which pain points your solution is uniquely positioned to solve.
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Sketch the Strategy
With the market mapped, we develop a demand-generation strategy built to fill your pipeline. We align marketing plays with your revenue goals, define nurture paths for every persona, and ensure campaigns support account-based marketing and sales enablement efforts.
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Ink the Plan
Then we build detailed campaign roadmaps, select the right mix of paid and organic channels, and establish performance benchmarks that track MQLs, SQLs, and opportunity conversion. You’ll have a plan that keeps marketing, sales, and leadership aligned on what success looks like.
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Pen the Message
We refine your value proposition into clear, compelling messaging that resonates with multiple stakeholders. Your differentiators are front-and-center, and your messaging framework becomes the backbone for sales decks, landing pages, and thought-leadership content.
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Outline the Content
We create the assets that educate, nurture, and convert: Solution briefs, white papers, case studies, nurture sequences, product pages, and webinar content. Every piece is designed to shorten sales cycles, build credibility, and move accounts from awareness to decision.
Edit for Impact
We measure lead quality, pipeline velocity, and campaign ROI. Then optimize. We refine messaging, test offers, and adjust targeting to continuously improve results and deliver measurable revenue impact quarter after quarter.
Low lift for your team. High lift for your MRR.
B2B Marketing Insights That Drive Growth
Read smart strategies and sharp insights for B2B professionals who know that the right words sell.
turn “circling back” into “where do I sign?”