YOUR SAAS AUTO-SCALES, OUR PEN AUTO-SELLS.
AI & SAAS MARKETING
You write the perfect code. We write the perfect pitch.​
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You’ve nailed the product. The backend is solid, the UI is clean, and the API docs are actually readable. Now let’s get it in front of the right customers (and we'll also make sure they 'get it').
Our pen writes less jargon, more traction.
Borrowed Pen’s Six-Step Strategy for SaaS
We use a six-part process to maximize market opportunities for SaaS companies:
Draw the Path
We begin with research that shows you exactly where you stand. We study your users, competitors, and market trends so you see the full picture. You’ll know which audiences are ready for you, what problems they need solved, and where your product can win.
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Sketch the Strategy
Once the landscape is clear, we develop a strategic plan that connects your business objectives to real opportunities. We prioritize user acquisition, retention, and expansion strategies that align marketing efforts with measurable revenue outcomes.
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Ink the Plan
With strategy in place, we build a detailed execution plan. Campaign calendars, channel selections, and key performance indicators are defined so your team has a clear, actionable roadmap. Every step is designed to keep product, marketing, and sales aligned.
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Pen the Message
We give your product a clear, confident voice. Complex features become simple, benefits stand out, and your users instantly understand why they need what you offer. Your message stays consistent across your website, product pages, and sales materials.
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Outline the Content
We create the assets that make your strategy work. Blog posts, product pages, case studies, email campaigns written and designed to educate your audience and build trust in your product. Every piece of content is focused on moving users closer to trying, buying, or upgrading.
Edit for Impact
We track how every piece performs, then make it better. That means adjusting copy, redesigning where needed, and updating as your product grows. Your marketing stays fresh, accurate, and effective.
Your Value Prop: Now With Fewer Runtime Errors
You Handle The API.
We Handle The ROI.
Data-Driven Marketing, Human Results
​With our expert positioning and powerful messaging, your brand will lead the conversation.
Product Positioning & Messaging
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Attention-grabbing product narratives
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Clear, concise value proposition
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Data-driven product benefit highlights
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Persuasive feature spotlights
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Impactful product demo scripting
Differentiation & Feature Education
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Simplified use case explanations
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Educational blog content
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Persuasive video tutorials and demos
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Industry-specific solution guides
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Thought-leader style articles
Onboarding & User Activation
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Interactive onboarding flow design
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Personalized user journey content
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Behavior-triggered messaging
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Dynamic feature walkthroughs
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Retargeting campaigns for trial users
B2B SaaS Enterprise Marketing
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Custom AI solution proposals
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ROI-focused enterprise landing pages
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Detailed SaaS product comparison charts
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Dedicated sales presentations and decks
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Industry-specific email campaigns
Brand Authority Building
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High-impact thought leadership articles
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White Papers showcasing innovation
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In-depth case studies with data insights
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Expert blog posts with industry analysis
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Authoritative guides on AI trends
Investor Relations & Communications
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Investor-focused quarterly newsletters
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Well-crafted investor email updates
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Comprehensive performance reports
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Persuasive opportunity content
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Market analysis and growth articles
We Put the Write Permissions on Your Marketing
Check Our Margin Notes
Read market research insights that pass QA, marketing strategies with zero latency,
and brand messaging and content tips that help you scale faster.
Your Pipeline’s Favorite Reading Material