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YOUR SAAS AUTO-SCALES, OUR PEN AUTO-SELLS.

AI & SAAS MARKETING

You write the perfect code. We write the perfect pitch.​

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You’ve nailed the product. The backend is solid, the UI is clean, and the API docs are actually readable. Now let’s get it in front of the right customers (and we'll also make sure they 'get it').

Our pen writes less jargon, more traction.

Our Process

Our signature approach to AI and SAAS marketing follows a three-part process to maximize your market opportunities:

Market Intelligence & Positioning

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We research market conditions, buyer behavior, and industry trends to position your software brand. We analyze customer demand, economic indicators, competitor activity, and audience demographics to create the most impactful strategies. Whether you're launching a new AI platform, scaling an enterprise SaaS solution, or entering new verticals, every move we recommend is backed by real data and clear insights.

 

Strategic Brand & Campaign Development

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Our strategic execution then turns insights into action. Every marketing plan will align with your business objectives, like accelerating user acquisition, growing enterprise contracts, increasing MRR, or expanding into new markets. We’ll then design and optimize your marketing campaigns to maximize exposure, generate quality leads, and increase conversions. From high-impact product launches to ABM initiatives and performance marketing, we prioritize the tactics and channels that deliver the strongest ROI.

 

Precision Messaging & Execution

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Every market, asset type, and audience requires a distinct, strategic messaging. The right language positions assets effectively, builds investor confidence, and accelerates the deal flow. We write market-specific, results-driven communication that attracts serious interest, strengthens brand authority, and directly impacts bottom-line performance.

Software marketing with a byte.

You Handle The API.
We Handle The ROI.

Data-Driven Marketing, Human Results

​With our expert positioning and powerful messaging, your brand will lead the conversation.

Coding Station

AI Product Positioning & Messaging

  • Attention-grabbing AI product narratives

  • Clear, concise value proposition

  • Data-driven product benefit highlights

  • Persuasive AI feature spotlights

  • Impactful product demo scripting

Using Smartphones

AI Differentiation & Feature Education

  • Simplified AI use case explanations

  • Educational blog content 

  • Persuasive video tutorials and demos

  • Industry-specific AI solution guides

  • Thought-leader style articles on AI

Using a Tablet

SaaS Onboarding & User Activation

  • Interactive onboarding flow design

  • Personalized user journey content

  • Behavior-triggered messaging 

  • Dynamic feature walkthroughs

  • Retargeting campaigns for trial users

Young Programmer

B2B AI SaaS Enterprise Marketing

  • Custom AI solution proposals

  • ROI-focused enterprise landing pages

  • Detailed SaaS product comparison charts

  • Dedicated sales presentations and decks

  • Industry-specific email campaigns

Technology

AI & SaaS Brand Authority Building

  • High-impact thought leadership articles

  • Whitepapers showcasing AI innovation

  • In-depth case studies with data insights

  • Expert blog posts with industry analysis

  • Authoritative guides on AI trends

Tech Speaker

Investor Relations & Communications

  • Investor-focused quarterly newsletters

  • Well-crafted investor email updates

  • Comprehensive performance reports

  • Persuasive opportunity content

  • Market analysis and growth articles

Marketing Insights That Unlock Growth

Read smart strategies and sharp insights for AI and SaaS professionals who know that the right words sell.

Churn who? We’ve got retention!

Ready to scale? We'll take your product from beta to bestseller

Let's be pen pals

We'd love to keep in touch. Add your email below, and we'll send you a newsletter a few times a year to update you on "the haps."

(We're honestly too busy writing for you to do more than that.)

We'll be in touch!

©Borrowed Pen of Satellite Marketing LLC

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