Medical Device Marketers
Your device reflects years of research, iteration, and disciplined problem solving. Presenting it to clinicians, scientists, and institutional reviewers requires messaging built with the same analytical rigor.
We have over 40 combined years help medtech brands communicate the underlying science, the operational relevance, and the clinical implications of their technology.
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We'll translate the technical and clinical dimensions of your device into narratives that support expert evaluation and align with the expectations of regulators, physicians, and institutional decision-makers.
Medical Device Marketing Agency
Borrowed Pen translates your complex science into buyer language. We supports teams across the entire med-tech landscape, including:
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Founders who need investor-ready positioning
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Engineers who want accurate technical translation
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Clinical affairs teams who need evidence framed responsibly
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Product managers who need clear value propositions
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Sales leaders who need market-ready messaging that reduces risk for hospitals, IDNs, ASCs, and specialty clinics
Our marketers understand FDA expectations, physician workflow, and how buyers evaluate a new device.
Medical Device Marketing Services
You need a partner who understands the scientific and clinical depth of your work. We study your mechanism, your data, and your workflow impact. We then translate that complexity into materials that physicians, researchers, and investors can evaluate quickly and trust. Our marketing services include:
Market research for device adoption, clinical workflow, and reimbursement.
Brand messaging for physicians, hospital procurement, investors, and distributors
Compliant content for websites, landing pages, sales pages, and conversion funnels
Clinical-grade technical writing, validation, and explainers
Med-tech SEO and keyword research grounded in clinical language
Sales enablement content for reps, distributors, and channel partners
Product launch for pre-commercial, 510(k)-cleared, and de novo pathway devices
Trade show strategy and full asset creation for AAOS, RSNA, MD&M, AORN, HIMSS, and more
We also support early stage founders and brands build investor decks and fundraising materials tailored for healthcare investors and strategic business partners.
Regulatory Compliant Med Tech Sales Acceleration Assets For Every Stage of the Funnel
Your one-page medical device overview is the first thing a rep hands over, but it doesn't always carry the whole sale. So we offer a full sales enablement stack for med tech companies. Get the front-end sales collateral reps hand to clinicians, the mid-funnel assets that help champions communicate with value analysis teams, biomedical staff, and procurement, and the back-end decision documents hospitals, GPOs, and purchasing committees require before approval.
Front-End
Device Collateral
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Clinical device one-pagers
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Product comparison sheets
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Trade show leave-behinds
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Quick-start product sheets
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Sales/distributor pitch decks
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Rep talk tracks & objection response sheets
Mid-Funnel Deal Support Assets
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Technical deep-dive sheets
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Case study summaries
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Pilot implementation timelines
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Risk mitigation + safety comparison docs
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Email + PDF follow-ups reps can send after meetings
Back-End Decision Assets
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Clinical evidence summaries
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Value analysis/ROI justifications
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Competitive matrices
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Reimbursement coding sheets (CPT/HCPCS)
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Safety/risk profile summaries
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Regulatory-safe claims language
Done-For-You Medical Device Marketing Plans
Our device marketing plan aligns regulatory truth, clinical credibility, and commercial storytelling. You get:
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Market positioning based on real hospital adoption behavior
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Buyer persona development across surgeons, procurement, clinical educators, and administrators
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Messaging architecture grounded in clinical evidence, workflow improvement, and ROI
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Channel strategy across sales, SEO, conferences, and distributor networks
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Content calendars that follow the cadence of the device life cycle
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Launch sequencing for pre-market, clearance, and post-market growth
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You get materials that are clinical for surgeons, compliant for regulatory teams, and persuasive for hospital value committees.
Medical Device Marketing Consultants
Our med-tech marketers bring expert-level marketing guidance including:
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How to communicate features without triggering unapproved claims
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How to frame clinical benefits without crossing into safety or effectiveness territory
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How to translate data into compelling commercial stories
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How to prepare for investor due diligence with clean, credible messaging
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How to align marketing with sales and regulatory milestones
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We collaborate with engineering, regulatory, clinical affairs, and sales leadership so your messaging stays accurate while your marketing moves fast.
FAQs
Got questions about our medical device marketing? Here are the answers we’re asked most often.
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Don't see the answer to your question?
Do you handle both copy and design?
Yes. We write the content, design the asset, and deliver a final, print-ready file. You don’t need a separate agency or internal designer unless you prefer to use one.
Can you write for Class I / II / III Devices?
Yes. We have experience across all three classifications and understand the different levels of regulatory sensitivity, claims language, and evidence requirements.
How long does it take to produce a one-pager or full sales asset bundle?
Timeline depends on scope, stakeholder availability, and whether your clinical/evidence materials are already approved. If everything is ready up front, we can offer expedited turnarounds when needed.
Can we reuse the content for web, pitch decks, distributor training, etc.?
Yes. Once delivered, the content is yours to repurpose across platforms, formats, and media.
Can you work directly with our regulatory, clinical, or engineering teams?
Absolutely. We frequently interview SMEs, collaborate with compliance reviewers, and work inside existing approval workflows.
What does pricing look like?
We price by project, but here is our baseline pricing guide to help you get an understanding.
Do you sign NDAs?
Yes. We’re happy to execute your NDA before reviewing internal documents or clinical data.