Where branding meets brute force logic.
Built-To-Spec Marketing For Engineering Companies
With our expert positioning and powerful messaging, your brand will lead the conversation.
Product Lifecycle Marketing
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Product Launch Campaigns
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Post-Launch Customer Engagement
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End-of-Life Communication Strategy
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Customer Retention Strategies
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Product Service Marekting
Technical Content Marketing
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Whitepapers & Case Studies
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Product Specification Sheets
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Technical Infographics & Guides
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FAQ and Knowledge Base Articles
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Data-Driven Reports & Insights
Innovation & Research Marketing
B2B Lead Nurturing & Conversion
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Thought Leadership Articles
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New Product Introduction Campaigns
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Innovation Blog Posts
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Patent Announcement Campaigns
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Product Development Announcements
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Sales Enablement Materials
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Lead Scoring & Qualification
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Retargeting Ads for Leads
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Conversion Rate Optimization (CRO)
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Content Personalization Strategies
Account-Based Marketing (ABM)
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Personalized Email Campaigns
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Custom Landing Pages
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Direct Mail Campaigns
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Retargeting High-Value Accounts
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Account Segmentation & Scoring
Trade Show & Industry Event Marketing
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Booth Design & Setup
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Pre-Event Email Campaigns
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Event-Specific Social Media Ads
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On-Site Lead Capture Solutions
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Post-Event Email Follow-Ups
Less Fluff,
More Flux
Borrowed Pen's Six-Step Engineering Marketing Strategy
We use a six-part process to maximize market opportunities for engineering companies:
Draw the Path
We start by analyzing your market and your competitors to pinpoint where your firm can win work. We identify project opportunities, industry trends, and procurement requirements so you know where to focus business development efforts.
Sketch the Strategy
Next, we design a marketing strategy that showcases your technical expertise and positions your team as the partner of choice. We connect your revenue goals to targeted campaigns that build credibility, generate RFQ opportunities, and strengthen client relationships.
Ink the Plan
With strategy defined, we create an actionable plan. Campaign calendars, outreach schedules, and KPIs are tailored to engineering sales cycles from early awareness to contract award. You get a clear roadmap that coordinates marketing and business development efforts.
Pen the Message
We translate complex capabilities into messaging that decision-makers actually understand. Your technical strengths, certifications, and past project wins are framed as clear solutions to client needs. Your team will have consistent, professional language to use in proposals, presentations, and client meetings.
Outline the Content
We produce case studies, project profiles, capability statements, and technical articles that prove your expertise. Each asset is designed to win trust, highlight results, and differentiate you from competitors in a crowded RFP environment.
Edit for Impact
We continuously evaluate proposal win rates, website traffic, and lead quality. Then adjust campaigns to perform better. Every round of edits improves positioning and ensures your marketing supports long-term business growth.
We calibrate your message until it converts.
Drafting The Right Message
From BOM to bottom line, learn how strategies on how to bridge the gap
between your engineering team and your buyers.
Messaging that passes gate reviews without a single redline.