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Building your manufacturing sales pipeline without the right sales enablement content is like running a machine without lubrication. It's gonna grind to a halt fast. 

You know your product inside and out. You've got the specs, the tolerances, and the test data, but when your buyer doesn't speak "technical." All that genius? It flies right over their head. Unless you have content that speaks directly to their needs.

Read Borrowed Pen's company mission statement.

If your email sequence isn't charming, your users will ghost you faster than a bad Tinder date.

Gartner predicts that by 2026, traditional search engine volume will drop by 25%, with search marketing losing market share to AI chatbots and other virtual agents.

A good product demo video is like a sales rep who works 24/7 and doesn't ask for PTO. Stop hiding it in the footer.