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Welcome to our blog
The pen-ultimate writing hub! We write mostly about writing, but we also share subject matter expertise from time to time.


Boost Your Pipeline With These 12 Manufacturing Sales Enablement Content Ideas
Building your manufacturing sales pipeline without the right sales enablement content is like running a machine without lubrication. It's gonna grind to a halt fast.Â

Borrowed Pen
5 min read


Sales Enablement for Engineering Companies: 8 Content Tips for Selling to Non-Engineers
You know your product inside and out. You've got the specs, the tolerances, and the test data, but when your buyer doesn't speak "technical." All that genius? It flies right over their head. Unless you have content that speaks directly to their needs.

Borrowed Pen
3 min read


Where To Sell Your Products Beyond Your Website
Look beyond your e-commerce website and social media platforms for new sales channels. There are lucrative opportunities to sell your produc

Borrowed Pen
7 min read


eBooks Grow Your Influence Even If You Never Sell A Copy
You don’t have to sell copies of your eBook to have your eBook sell for you.Â

Natalie Hussey
2 min read


12 Insider Tips To Write CTAs That Close The Deal
You've sold them on how great your products and services are. Now tell them how to get them!

Borrowed Pen
2 min read


Seven Personal Injury SEO Marketing Tips To Attract More Clients
With these seven personal injury marketing strategies, your personal injury law firm will rank higher on search engines. You’ll attract more

Borrowed Pen
3 min read


12 Doctor SEO Strategies To Improve Your Practice's Local Visibility
With localization strategies, you guarantee your content only reaches patients in your local area who need your medical services the most.Â

Borrowed Pen
4 min read


Industry Niche Writing Sample: Medical Insurance SEO Blog
Title: " How Medical Insurance Covers Preventative And Diagnostic Care"

Borrowed Pen
3 min read


Checklist: Healthcare Facility Marketing Asset Must-Haves
If you’re looking to grow your healthcare, here is a list of marketing must haves you'll need to get the word out.

Borrowed Pen
3 min read


Five Tips To Keep Your Medical Device Trade Show Marketing FDA Compliant
Trade shows offer medical device companies direct access to decision-makers, but without FDA-compliant marketing, you risk more than just a

Natalie Hussey
5 min read


Industry Niche Writing Sample: Imaging Center Blog
Title: "How To Prepare For Your MRI"

Kourtney March
8 min read


Search Everywhere Optimization: What You Need To Know About SEO 2.0
Search Everywhere Optimization is a strategy to optimize all of your content for all of the digital marketing channels.

Natalie Hussey
6 min read


Hire A Blog Writer To Scale Content Production Without Losing Quality
Blog writers will help you achieve a higher SERP and CTR, which leads to more website visitors and more people purchasing from your website.

Natalie Hussey
3 min read


Advertorials: Your Favorite New Digital Marketing Strategy
Remember when you’d pick up a magazine and you would read an editorial you love? Then, it turned out your favorite brand sponsored it?...

Borrowed Pen
2 min read


What Does A Social Media Writer Do And How Can They Help Boost My Online Presence?
Everyone knows how important it is to be on social media, but when you’re a busy business, it’s not always your biggest priority.

Kourtney March
2 min read


What Should My Company Blog Be About?
There are a lot of great strategies to help not only ensure that you make content that people want to read but also help grow your brand.

Borrowed Pen
3 min read


What Exactly Is A Landing Page, And Do I Need One If I Have A Website?
A Landing Page is like having a round-the-clock lead generation team you don't have to pay commission.Â

Borrowed Pen
3 min read


Featured Insight: Our Founder Talks AI Detectors
Recently, one of our founders was interviewed for an article about artificial intelligence content detectors and their impact on the content

Kourtney March
1 min read


Stop The Scroll With Winning Social Media Hooks
With so much content available, you only have a split second to grab your audience’s attention. Creating a powerful hook is how you make tho

Borrowed Pen
3 min read


How Much Content Do I Actually Need?
How much content is enough content? Follow our strategy to find out.

Borrowed Pen
4 min read
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