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Hot Off the Pen
Welcome to our blog.
We write about marketing, writing, and whatever else we can fit in the margins.
If you ever have any questions, we always have answers at hello@borrowedpen.com


How To Write Divorce Blogs That Calm Anxiety
Your divorce blog is your chance to be that source of calm and clarity. When it’s written with warmth and understanding, it helps readers feel supported, informed, and a little more in control of what comes next.

Borrowed Pen
3 min read


Content Clusters for Niche Practices: How Law Firms Can Show Breadth and Precision
Search engines love depth. So do prospective clients. A single blog on “how to draft a contract” might get clicks, but a full cluster with content covering NDAs, indemnification clauses, dispute resolution, and contract review timelines makes your firm look like the authority.

Borrowed Pen
3 min read


AI Authority Mirage And How Attorneys Can Avoid Becoming Invisible In AI Search
You’ve built your reputation the traditional way: Winning cases, earning referrals, building trust one client at a time. Now, a new player is sitting between you and your next potential client, and it doesn’t care about your years in practice, your courtroom wins, or even your AV rating.

Natalie Hussey
7 min read


7 Ways to Help Clients Find Your Law Firm on Google First
Nobody scrolls to page two of Google. Not for shoes, not for restaurants, and definitely not for lawyers. If your law firm isn’t showing up in those first results, you’re invisible to clients who want fast answers.

Borrowed Pen
5 min read


How to Build a Monthly Blog Plan With a Family Law Content Writer
At Borrowed Pen, we help family law firms build blog strategies that actually support the business (we also know the difference between sole custody and primary custody). We offer content retainers for solo attorneys, multi-location firms, and everything in between.

Borrowed Pen
3 min read


The Anatomy Of A High Converting Legal Website Landing Page
Landing pages are an ideal marketing tool for law firms. Here is how to design a landing page that attracts more potential clients.

Borrowed Pen
2 min read


Industry Niche Writing Sample: Criminal Law Firm SEO Blog
Title: "What Happens If I'm Charged With A DUI In A School Zone In Omaha?"

Borrowed Pen
11 min read


Industry Niche Writing Sample: Family Law Firm Practice Area Web Page
Read a sample practice area web page for a child custody attorney in Houston.

Borrowed Pen
1 min read
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