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20 Blogs That Explain Medical Device Benefits Clearly to Clinicians (and Investors)

Blogs can bridge the gap between your technical brilliance and their real-world understanding. With your blog, you can take complex specs and turn them into stories that help clinicians trust your solution and make investors see the upside. The right blog post gives your audience that “ohhh, now I get it” while building trust and excitement.

Content Writing

Borrowed Pen

3 min read

12 Blog Ideas That Help Patients Understand MRI Results Clearly

Most patients walk out of an MRI scan with one burning question: “So… what does that mean?” They wait days for a report they can’t decode, squint at words like “hyperintense,” and end up Googling until they’re convinced WebMD’s worst-case scenario is the only option.

Content Writing

Borrowed Pen

3 min read

Turn FDA Language Into Content Buyers Actually Understand

Your FDA clearance or approval is the foundation of your credibility, but it’s not a brochure. To sell effectively, you have to bridge the gap between regulatory language and clinical relevance.

Marketing

Borrowed Pen

4 min read

How to Showcase Medical Devices So Hospitals See Immediate Value and ROI

Here’s how to showcase your medical device so hospitals immediately understand its value and ROI, and how to make your pitch stick all the way to the CFO’s desk.

Marketing

Borrowed Pen

4 min read

Patient Stories That Build Confidence in Your Practice Quickly

Credentials matter, yes. However, nothing builds confidence faster than hearing from some

Content Writing

Borrowed Pen

3 min read

Build Patient Comfort and Trust With Every Radiology Blog Post

Most patients don’t wake up excited about their imaging appointment. They’re worried about the results, worried about the cost, and worried about having to lie still in a loud, knocking tube for 20 minutes. If your website, blog, or social media sounds cold or overly technical, you’re adding to that anxiety instead of easing it.

Content Writing

Borrowed Pen

3 min read

Write Discharge Instructions That Guide Patients to a Healthy Recovery

Patients don’t fail discharge instructions because they don’t care. They fail because the instructions are confusing, overwhelming, or forgettable. Your job is to cut the noise, keep it simple, and reinforce the essentials.

Technical Writing

Borrowed Pen

4 min read

Get Found by Patients Searching for Immediate Care Nearby

When someone wakes up with a fever at 2 a.m., they’re not comparing hospital systems. They’re grabbing their phone and typing “urgent care near me.” If your clinic doesn’t show up right then, you’ve already lost the patient and maybe the next dozen who search the same way tomorrow.

Content Writing

Borrowed Pen

4 min read