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Google recently introduced Business Agent for Leads, an AI agent placed directly inside a search ad. Prospects can chat with the agent in real time and receive answers based on information from the advertiser’s website.

Marketing leaders are finding that when an AI platform looks across their website, executive commentary, product documentation, media coverage, and external references, it does not always find a consistent company story.

According to Kaufman Hall, hospitals and health systems announced 18 transactions in the second quarter of 2026, marking one of the strongest second-quarter totals since 2019. It also continues the momentum established by the 22 transactions announced in Q1. Further, this quarter also included three mega mergers and $7.7 billion in total transacted revenue.

Medical-device teams have traditionally treated human factors as a regulatory requirement. However, they also provide deep commercial insights.

On June 29, 2026, the FDA selected seven companies for the first cohort of its PreCheck Pilot Program, a new initiative designed to support the development of domestic pharmaceutical manufacturing facilities.

Agentic commerce is mostly considered a consumer trend. However, executives are also using Agentic AI to research vendors, compare offers, and decide which companies to hire without ever getting on a sales call.

Launching a new product line in manufacturing comes with a very specific kind of pressure. Engineering may still be finalizing specs. Sales may need materials before they exist. Marketing may be shaping messaging while the product continues to evolve. Everyone is working quickly, but fast movement does not always mean coordinated movement.

A partner enablement system helps your partners understand your value, communicate it clearly, and close business. It’s content that builds sales confidence. A working partner enablement system provides your partners a clear path from the first conversation to a closed deal. They know what to say, when to say it, and how to adapt it to their audience. Think of it less like a library and more like a guided workflow. Here’s what we recommend: Start With the Sale, Not the Cont

Borrowed Pen helps translate what the product, process, platform, or service actually does into language buyers can trust.If your engineering or technical B2B company needs sharper positioning, better technical content, clearer website copy, stronger sales materials, or a content strategy built around how your buyers actually think, Borrowed Pen can help.

A strong accelerator can put a medical device company in better rooms. Strong messaging helps the right people understand why the company belongs there.

Healthcare buying is a long, layered, and heavily reviewed process involving supply chain, procurement, finance, clinical leadership, compliance, value analysis, department heads, physicians, executives, and sometimes IT, legal, facilities, reimbursement teams, or outside advisers.

Your buyers are not just just evaluating your product. They are evaluating whether they can defend the decision, explain it internally, and trust that it will hold up under scrutiny. If your content leaves too much open to interpretation, they fill in the gaps themselves, and those assumptions tend to lean toward worst-case scenarios. Low-risk marketing works because it removes that burden. It gives your buyer a clear understanding of what you do, how it works, and what to ex

The real value of marketing builds over time. You sharpen your message, and you target your content, making it more effective. Eventually, your marketing and sales start working as one system. Borrowed Pen’s six-step strategy creates compounding impact. Each project builds on the last and drives measurable growth.

If your marketing isn't keeping up with your growth, Borrowed Pen helps you build the systems, messaging, and content that hold up as your business expands, so your marketing supports growth instead of slowing it down. Take a closer look at how Borrowed Pen approaches growth-stage marketing and see what your next phase could look like.

Healthcare messaging that prioritizes clarity helps patients feel supported before they ever walk through the door. When patients understand what is happening and why, confidence follows naturally.

In e-commerce, not all customers behave the same way. Some shoppers are loyal repeat buyers. Others are bargain hunters who only purchase during promotions. You need marketing that appeals to each type of buyer.

As healthcare is highly regulated, operationally complex, and financially scrutinized, buying cycles are complex. Hospitals and health systems must consider patient safety, regulatory compliance, reimbursement structures, clinical outcomes, and operational workflows before approving a new product or service.

In complex industries, revenue does not move because someone engaged with a campaign. It moves when capital is approved.

Engineering-driven industries do not make purchasing decisions the same way consumer markets do. Engineering buyers are trained to analyze systems, evaluate risk, and validate performance before recommending or approving a solution. So marketing to engineering audiences requires a different approach than typical business marketing.

Real estate investors evaluate opportunities very differently from traditional buyers. They are not simply looking for attractive properties. They are looking for credible operators, defensible investment theses, and strong documentation that supports capital deployment decisions.