Hot Off the Pen

Data center construction is booming, but competition is rising. Learn how contractors can differentiate, prove expertise, and give buyers a reason to choose them.

CRE is becoming more specialized in 2026. Learn how real estate firms can sharpen positioning, prove sector expertise, and market more effectively as capital shifts.

If you are looking at your marketing budget right now and asking, “What did we actually get for this?” you are asking the right question.

When marketing aligns with business goals, every piece of work has a purpose: content moves buyers forward, messaging sharpens the company’s position, sales tools strengthen revenue conversations. Review metrics to see what is working and where to adjust, and marketing becomes connected to the decisions that move the business forward. That is where marketing earns its place in the growth plan. Strategy sets the direction, marketing turns that direction into action.

An engineering marketing retainer turns individual projects into a body of work that keeps gaining value. Pages connect. Content expands. Messaging gets sharper. Case studies accumulate. Search visibility grows. Sales gets better tools. Borrowed Pen brings buyer research, positioning, content strategy, SEO, messaging, and sales enablement together to turn complex engineering expertise into marketing that keeps pulling its weight.

The legal market has no shortage of good news right now. Large U.S. law firms reported average revenue growth of 12.4% in the first half of 2026, according to a Wells Fargo Legal Specialty Group survey of more than 140 firms. Demand, measured by lawyer hours worked, rose 4.8%, billing rates increased, and productivity improved.

A trade show can put your brand in the room with the right buyers. A smart marketing strategy makes sure the relationship doesn’t end when the carpet comes up. Borrowed Pen connects trade show marketing with positioning, messaging, content, sales enablement, and buyer research to create a consistent experience before, during, and after the event.

Your product has already made it through engineering, testing, approvals, and probably enough internal reviews to qualify as its own manufacturing process..Now give it a launch strategy worthy of all that effort. Borrowed Pen’s Product Launch Accelerator brings together positioning, buyer research, messaging, content, sales enablement, and campaign strategy to give complex B2B products the clarity and momentum they need to find the right buyers.

At Borrowed Pen, we approach a landing page overhaul like a good manufacturing process: understand the requirements, remove unnecessary steps, and build something that performs.

Tariffs might live in the fine print of trade policy. Their ripple effects can end up all over your website, sales deck, and pitch. Borrowed Pen helps companies turn complicated business changes into clear, compelling marketing that gives customers a reason to care.

GE Healthcare reports revenue reached $5.3B, up 5.7% YoY, while organic revenue grew 3.5%.

Researchers out of Washington University in St. Louis, found that Google’s AI-generated answers frequently cite sources that do not appear on the first page of conventional search results for the same query.

Goldman Sachs' recent acquisition of Numantec shows a growing trend in Med Tech. Investors are looking beyond device innovation and focusing on specific commercial offerings. Here's what medical device founders and marketers need to know.

The FDA Human Factors Guidance Town Hall on July 22 reinforced that human factors are valuable for device sales and marketing teams.

Major media publishers are considering blocking Google crawlers, requiring registration, and renegotiating licensing agreements because AI-generated answers are using their reporting while sending fewer readers back to their websites.

Google recently introduced Business Agent for Leads, an AI agent placed directly inside a search ad. Prospects can chat with the agent in real time and receive answers based on information from the advertiser’s website.

Marketing leaders are finding that when an AI platform looks across their website, executive commentary, product documentation, media coverage, and external references, it does not always find a consistent company story.

According to Kaufman Hall, hospitals and health systems announced 18 transactions in the second quarter of 2026, marking one of the strongest second-quarter totals since 2019. It also continues the momentum established by the 22 transactions announced in Q1. Further, this quarter also included three mega mergers and $7.7 billion in total transacted revenue.

Medical-device teams have traditionally treated human factors as a regulatory requirement. However, they also provide deep commercial insights.

On June 29, 2026, the FDA selected seven companies for the first cohort of its PreCheck Pilot Program, a new initiative designed to support the development of domestic pharmaceutical manufacturing facilities.