Hot Off the Pen

Becton Dickinson's latest U.S. manufacturing commitment could create new opportunities for medical device suppliers, contract manufacturers, and the marketers who help them win business.

U.S. manufacturers received $663.5 billion in new orders in August 2026, up 6.8% from August 2025. Month over month, however, orders increased only 0.1%. Those figures are not contradictory. Together, they point to a more useful takeaway:

The FDA's READI-Home Innovation Challenge may look like regulatory news. However, MedTech marketing teams should pay closer attention.

The market looks healthy overall, but companies are experiencing very different outcomes. That market fragmentation is the central story, and it matters for how industrial marketers approach Q4.

There are thousands of places willing to list your software. However, you should not spend days submitting to all of them.

The AI marketing market has reached a stage where genuinely useful technology sits alongside redundant copilots, thin wrappers, enterprise platforms, point solutions, and products solving problems most marketers didn't know they had.

Before you spend another dollar generating demand, you might want to make sure that your message will resonate with them.

A few years ago, I spent a lot more time explaining what "fractional" meant. Now, most founders and executives I talk to know the basic premise. The hard part is explaining what companies should actually expect from a fractional executive.

Data center construction is booming, but competition is rising. Learn how contractors can differentiate, prove expertise, and give buyers a reason to choose them.

CRE is becoming more specialized in 2026. Learn how real estate firms can sharpen positioning, prove sector expertise, and market more effectively as capital shifts.

If you are looking at your marketing budget right now and asking, “What did we actually get for this?” you are asking the right question.

When marketing aligns with business goals, every piece of work has a purpose: content moves buyers forward, messaging sharpens the company’s position, sales tools strengthen revenue conversations. Review metrics to see what is working and where to adjust, and marketing becomes connected to the decisions that move the business forward. That is where marketing earns its place in the growth plan. Strategy sets the direction, marketing turns that direction into action.

An engineering marketing retainer turns individual projects into a body of work that keeps gaining value. Pages connect. Content expands. Messaging gets sharper. Case studies accumulate. Search visibility grows. Sales gets better tools. Borrowed Pen brings buyer research, positioning, content strategy, SEO, messaging, and sales enablement together to turn complex engineering expertise into marketing that keeps pulling its weight.

The legal market has no shortage of good news right now. Large U.S. law firms reported average revenue growth of 12.4% in the first half of 2026, according to a Wells Fargo Legal Specialty Group survey of more than 140 firms. Demand, measured by lawyer hours worked, rose 4.8%, billing rates increased, and productivity improved.

A trade show can put your brand in the room with the right buyers. A smart marketing strategy makes sure the relationship doesn’t end when the carpet comes up. Borrowed Pen connects trade show marketing with positioning, messaging, content, sales enablement, and buyer research to create a consistent experience before, during, and after the event.

Your product has already made it through engineering, testing, approvals, and probably enough internal reviews to qualify as its own manufacturing process..Now give it a launch strategy worthy of all that effort. Borrowed Pen’s Product Launch Accelerator brings together positioning, buyer research, messaging, content, sales enablement, and campaign strategy to give complex B2B products the clarity and momentum they need to find the right buyers.

At Borrowed Pen, we approach a landing page overhaul like a good manufacturing process: understand the requirements, remove unnecessary steps, and build something that performs.

Tariffs might live in the fine print of trade policy. Their ripple effects can end up all over your website, sales deck, and pitch. Borrowed Pen helps companies turn complicated business changes into clear, compelling marketing that gives customers a reason to care.

GE Healthcare reports revenue reached $5.3B, up 5.7% YoY, while organic revenue grew 3.5%.

Researchers out of Washington University in St. Louis, found that Google’s AI-generated answers frequently cite sources that do not appear on the first page of conventional search results for the same query.