What Type Of Writer Do You Need?
Borrowed Pen offers both content and technical writing. Same pen, very different jobs.
Here's how to determine which writing your business needs.
Content Writers Produce:
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Website pages that explain what you do without losing people
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Sales materials your team actually uses
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Thought leadership that sounds like you know what you’re talking about
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Blog content that attracts the right audience and drives them to action
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Case studies that show how your work solves your buyer's most pressing issues
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Messaging that connects the dots for buyers
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Campaign content across email, landing pages, and ads
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Investor or partner-facing content that tells a clear story
Technical Writers Draft:
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Product and system documentation that users can actually follow
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Technical content that supports sales
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SOPs and operational docs that work across teams
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Training, compliance, and safety materials that teams can use in real situations
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Technical explanations that make your product easier to evaluate and adopt
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Market-facing technical content that helps buyers understand what they’re buying
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Knowledge bases and internal documentation that reduce confusion
What We Can Write For You
We write the things your business actually runs on. The marketing materials buyers read, the forms your sales team uses, and the documents that keep all your departments on the same page including:
Websites, blogs landing pages, and product pages
Sales decks, one-pagers, and brochures
Case studies, white papers, and buyer education content
Email campaigns, nuture sequences, and social content
Investor decks, launch materials, and positioning docs
Product pages, feature breakdowns, and capabilities
Solution pages, use case content, and application guides
Technical explainers, product deep dives, and system reviews
Reports, technical guides, and research content
Comparisons pages, product summaries, and buyer FAQs
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Why good writing matters
Whether buyers choose you or overlook you depends entirely on your word choice. Your words build your brand, communicate your value, and position you in the market.
When your brand messaging is clear, buyers move faster, ask fewer questions, and confidently say "Yes!"
Great writing gets read twice, forwarded to the decision maker, and drives sales.
At Borrowed Pen, we create writing that makes your business easier to understand, easier to trust, and easier to buy from.
You bring the draft. We make it click.
Our Process
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we read
your whole draft.
Yes, even the 47 comments.
(Especially the 47 comments)
INTAKE & ONBOARDING
We collect your goals, brand voice and copy standards, and existing drafts or materials. We also confirm subject matter expert contacts if needed.
RESEARCH THE SUBJECT
We review all materials you provide and study your product, audience, and positioning. When needed, we confirm details when subject matters experts.
WRITE THE FIRST DRAFT
We write the first draft based on your goals, materials, and any compliance requirements or regulatory constraints.
REVIEW AND REVISE
You review the draft and share feedback. We update and refine it through two rounds of copyediting and revisions to get it perfect.
DELIVER THE FINAL DRAFT
We finalize the content, clean it up, and deliver it ready to publish or share.
Why us
Send Us Your Worst Draft
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Get to Know Us
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