Less spray and pray. More say and sway.
Marketing Campaigns & Demand Generation
If you want marketing that brings in better-fit prospects, supports sales conversations, and gives buyers a reason to keep moving, you need more than one-off content. You need a strategic marketing campaign.
Borrowed Pen helps you figure out who your campaign needs to reach, where they are, and what they need to hear. Then we create the content your campaign needs, from landing pages and emails to social content, lead nurture, and sales follow-ups.
GIVE YOUR CONTENT A JOB
Create Demand With A Clear Plan
When you have something important to promote, you need more than a quick announcement and a few scattered posts. You need a plan that puts the right message in front of the right people in the right places. Marketing campaigns help your business:
Attract more qualified leads​
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​Promote a service, offer, or event
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Give your sales team useful follow-up materials
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Make all of your content work together
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Connect marketing activity to your real business goals
Borrowed Pen builds the plan, writes the copy, and creates the materials you need to get the right message in front of the right people.
From first touch to follow-up, we keep the ink flowing.
Get Messaging That Makes Your Value Click
A strong campaign helps the right people see your offer, understand why it matters, and know what to do next. Borrowed Pen offers the campaign planning, copywriting, and sales support services to help you promote it clearly, including:
Campaign Strategy And Planning
Campaign goals, audience definition, offer positioning, channel planning, campaign themes, content mapping, sales handoff planning, launch timelines
Campaign Copy And Content
Ad copy, landing pages, email campaigns, lead magnets, blog content, social media posts, event promotions, website campaign sections
Sales Support And Follow-Up
Sales email templates, follow-up sequences, case studies, one-sheets, call scripts, presentation copy, leave-behinds, post-event nurture content
Ready to build a campaign with a real point? Bring your next campaign to market with strategy, copy, and sales support that work together.
Get campaign support if:
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You have campaign ideas but no clear plan
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You have a strong offer but weak promotion
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You need better sales follow-up materials
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Your marketing has no clear direction
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You always rush to launch new campaigns​
We’ll help you put the pieces together to launch a campaign that resonates with your customers.
How We Turn Your Goals Into Marketing Campaigns
We start all of our marketing campaigns by really understanding your business goals:​
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What are you trying to promote?
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What does the campaign need to accomplish?
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Who needs to act when they see it?
Once we define the audience, offer, and message, we map where the campaign should show up. We will assess channels like paid ads, social media, and traditional print to determine which will give the campaign the best reach for your target audience.
We then create the content marketing pieces. We write ad copy, email flows, and sales materials that all connect to your goals.
We don't stop at just getting your buyer's attention. We also plan follow-up strategies for when prospects click, reply, or register. Our campaigns support sales handoff and conversion.
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We help take the campaign from idea to launch to sales follow-up, with every piece built around the same goal.
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We put the campaign on paper before it runs off the page.