
DIAGNOSING YOUR BRAND, PRESCRIBING YOUR GROWTH.
Medical Marketing
We specialize in brand vital signs and market prognosis.​
Borrowed Pen develops brand narratives with the rigor of a double-blind study and the clarity of a clean MRI. Your message will be credible, compliant, and clinically compelling.
We Speak ICD-10, CPT, and ROI Fluently.
Our Healthcare Marketing Strategy
We take a six-step approach to healthcare marketing that helps you capture market share:
Draw the Path
We start with detailed market research to identify demand drivers in your specialty. We review patient demographics, procedure volumes, and regulatory considerations so you know where to focus outreach and which services or products have the strongest growth potential.
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Sketch the Strategy
Next, we build a marketing strategy that balances patient education, provider trust, and compliance with industry regulations. We align campaigns with your clinical goals and business objectives, whether that’s driving patient appointments, supporting product adoption, or educating providers.
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Ink the Plan
We turn that strategy into a clear, actionable plan. Campaign schedules, patient pathways, and engagement metrics are laid out so your team knows exactly what to launch, when to launch it, and how to measure success. Every step follows HIPAA and industry best practices.
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Pen the Message
We craft messaging that makes complex medical topics easy to understand without sacrificing accuracy. Your patients, providers, and partners will have clear, consistent information that builds trust and encourages action.
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Outline the Content
We create patient-friendly education materials, provider guides, clinical product pages, blogs, and case studies that inform and reassure. Every asset is designed to improve health literacy, support decision-making, and move patients or providers toward the next step in care.
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Edit for Impact
Finally, we measure results through appointment bookings, product adoption rates, and patient engagement. Then refine content to improve clarity and outcomes. Your messaging stays accurate, compliant, and aligned with current medical standards.
We'll scrub in on strategy, stat.

You're Patient Centric, We're Clinic Centric
Prescription-Strength Healthcare Marketing Services
​With our expert positioning and powerful messaging, your brand will lead the conversation.

Healthcare Provider Patient Acquisition
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Targeted brand development
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Referral network expansion
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Patient acquisition campaigns
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Reputation management for clinics
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Physician referral growth plans

Clinical Trial Recruitment Campaigns
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Oncology study patient ads
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Rare disease enrollment websites
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Clinical trial site toolkits
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Multilingual recruitment materials
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IRB-compliant social campaigns

Pharma Marketing & HCP Engagement
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Pre-launch education campaigns
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KOL advisory board materials
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Branded peer-reviewed article series
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HCP email drip campaigns
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National congress booth strategies

Health IT & Digital Health Marketing
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EMR platform buyer journeys
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Telehealth adoption email campaigns
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Patient portal video tutorials
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Health SaaS launch kits
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CIO-targeted LinkedIn ads

Medical Device Marketing Solutions
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Device HCP outreach
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Device explainer videos
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Market entry strategy
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Device regulatory content writing
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Medtech sales enablement tools

Biotech Brand Acceleration
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Early-phase investor decks
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Gene therapy launch campaigns
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Biologic product KOL strategy
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Clinical pipeline branding packages
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Preclinical study media kits
Your Marketing Needs a Specialist, Not a Generalist.
Marketing notes straight from morning rounds and ready to keep your patient pipeline healthy.
Charting clicks like patient vitals.