20 Blogs That Explain Medical Device Benefits Clearly to Clinicians (and Investors)

You’ve got a device that saves time, saves money, and saves lives, but getting clinicians and investors to see that can feel harder than getting it through the FDA submission. 

You’re not alone. Explaining complex tech in a way that clicks is one of the biggest challenges medical device companies face.

Blogs can bridge the gap between your technical brilliance and their real-world understanding. With your blog, you can take complex specs and turn them into stories that help clinicians trust your solution and make investors see the upside. The right blog post gives your audience that “ohhh, now I get it” while building trust and excitement.

Here are 20 blog ideas to help you show off your device’s value in a way that makes clinicians curious, keeps investors interested, and moves both closer to a yes.

1. “What Problem This Device Solves in Under 5 Minutes”

A fast, high-level post that describes the exact pain point your device addresses, with numbers that matter (procedure time saved, complications reduced). Perfect for the clinician skimming between cases.

2. “A Day in the Life Before and After This Device”

Show workflow transformation step by step. Include before/after time stamps, number of steps reduced, or staff hours saved.

3. “What Your Peers Are Saying: Real Clinician Feedback”

Quote KOLs and early adopters talking about usability, outcomes, and patient response. Clinicians trust other clinicians more than they trust vendors.

4. “From Problem to Solution: How We Designed This Device”

Explain the user research, risk mitigation, and design iterations that went into your device. Transparency builds credibility.

5. “Clinical Evidence Roundup: The Data Behind the Claims”

Summarize peer-reviewed studies, registry data, and pilot site outcomes in an easy-to-read format. Bonus points for charts and bullet points.

6. “How This Device Fits Your Clinical Guidelines”

Reference current guidelines (AHA, ACC, NCCN, WHO) and show where your device supports recommended care pathways.

7. “Preventing Common Complications With Smarter Design”

Focus on safety features: alarms, safeguards, ergonomic improvements. Link back to competitor recall data or MAUDE reports where appropriate.

8. “Training Time: How Fast Your Team Can Get Up to Speed”

Explain onboarding, training modules, and usability validation results. Highlight how intuitive the interface is or how minimal the learning curve.

9. “Patient Outcomes That Matter to You”

Present outcome data that directly impacts quality metrics: Readmissions, HCAHPS scores, infection rates, and mortality. Tie benefits to value-based care initiatives.

10. “Economic Benefits Without the Spreadsheet Headache”

Give clinicians talking points they can take to administration: reduced LOS, fewer reoperations, and cost avoidance. Clinicians are often your internal champions; give them ammunition.

11. “Technology Deep Dive: Why This Feature Works the Way It Does”

Get geeky (but clear). Explain how your device achieves accuracy, precision, or speed. Keep jargon understandable, but don’t shy away from technical detail, as some clinicians love it.

12. “Addressing Clinician Pain Points Head-On”

Make a list of the top frustrations with current solutions and show how your device fixes them. For example: “No more 10-minute setup times. Ours is ready in 90 seconds.”

13. “How This Device Helps With Staff Shortages”

If your device saves time, requires fewer people per procedure, or allows cross-training, write a blog connecting it to workforce challenges.

14. “Images, Videos, and Real-World Cases”

Show your device in action: Clinical photos (with permission), videos of the interface, and screenshots of output data. Visuals make benefits tangible.

15. “Comparing Options: Where This Device Excels”

Create a side-by-side comparison of your device versus the standard of care or competitors. Be honest. Clinicians respect transparency.

16. “Human Factors: How We Designed This Device for Safety”

Explain your usability engineering process, formative studies, and summative validation. Show that you’ve designed for error prevention.

17. “From FDA Clearance to Your OR”

Walk readers through your regulatory journey and what your clearance or approval means for them. Demystify timelines and reassure them about compliance.

18. “Research Pipeline: What’s Coming Next”

Show that your company is committed to continuous improvement and evidence generation. Preview upcoming trials or studies.

19. “Clinician FAQs: Straight Answers to Real Questions”

Collect the most common questions from sales calls or conferences and answer them in a blog. Cover everything from compatibility with existing equipment to service response time.

20. “How to Get Started in Your Hospital”

End with a clear, practical post that helps clinicians take the next step, like trial request, pilot program signup, or demo scheduling.

At Borrowed Pen, we help medical device companies create content that clinicians actually read and act on. Work with us, and we’ll turn your product’s features into clear, confident messaging that moves devices from brochure to bedside.