How To Write Medical Device Brochure Copy For Patients

Patients don’t care about your subcutaneous biointerface. They want to stop Googling scary words like "subcutaneous biointerface" in waiting rooms. 

Patient reads brochure

Providers rely on your medical device brochures to help build patient confidence around their care. However, if your brochure reads like a Latin lecture on bioabsorbable mesh that escaped from an FDA filing cabinet, it’s gonna have the exact opposite effect. When you hit people with too much jargon, it only amplifies their anxiety.

However, you also don’t have to skip the science behind your medical device. Your pioneering technology deserves the spotlight. You just need to explain it in a way that is human (and regulatory compliant). 

We’re experts at making complex med tech really digestible. Here are our top tips for making your medical device patient brochure copy respect the research, pass regulatory, and still manage to sound like a real person wrote it: 

1. Start With The Symptom, Not the Science

Nobody opens a patient brochure hoping to learn about titanium alloys. They’re looking for a lifeline, not a metallurgy lesson. Start with what made you develop the medical device in the first place. Speak directly to the patient experience. Talk about:

• What hurts

• What’s keeping them up at night

• What support are they trying to find

Then explain how your device can help them. When you lead with your company mission, you’ll write copy that resonates with the people who need it the most. 

2. Write For Patients Not PhDs

“Percutaneous access with minimal tissue disruption” is technically accurate. However, so is “goes under the skin with little damage.” When speaking to patients, you don’t have to dumb down your science. You just need to explain it in a more straightforward way. 

3. You Can Be Compliant And Still Be Human

Yes, the FDA is watching. So is the patient who's about to trust your device with their spine, their heart, or their ability to sneeze without incident. Accuracy matters. However, accuracy doesn’t have to mean emotionally flat. You created your device to help people. Speak to that company purpose. You can write with heart and meet the review board’s standards.

4. Give Them A Real Action

“Ask your doctor for more information” is technically a call to action (CTAs), but it’s not actionable. You can do better. Try mixing up your CTAs:

• “Bring this to your next appointment and get your questions answered.”

• “Scan here to hear from real patients who’ve used the device.”

• “Try our symptom tracker to see if our device is right for you.” 

Your CTA should not be a footnote. It’s the opportunity for you to facilitate even more patient education about your device. Think about how you can guide them through the patient journey further.

5. Get Out From Behind the Curtain

A real person will hold this brochure in their hands during one of the hardest moments of their life. They don’t want to be inundated with clinical data points. They want to feel seen. They want to hear from a real person who gets what they are experiencing. 

Patients want to read copy from someone who cares about their health. Someone who’s been in the meeting with the clinic and heard the patient's stories. Who’s seen the trial data and knows it can help. Who’s thought about how a patient might feel reading this alone at 2 a.m. after a hard appointment.

Your medical device patient brochure isn’t a sales pitch. It’s their lifeline. Patients don't need buzzwords and flashy science. They need reassurance. They want to understand what’s going on in their body, how your device works, and why they can feel confident using it.

If you’re ready to make your medical device brochure sound as human as the people it’s built for, our writers at Borrowed Pen are here to help. We translate med tech into plain speak that’s still scientifically accurate, regulatory compliant, and actually readable. Contact us to get started.