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You want your business to sound credible. Capable. Trustworthy. However, in trying to sound smart, many brands end up sounding robotic.

Copywriting and content writing do different jobs. You probably need both. More importantly, you need a writer who knows the difference.

Brand messaging and tone of voice do different jobs and knowing how they work together can transform your content. Here’s a clear, helpful breakdown to get your brand aligned and sounding great.

Taglines are supposed grab attention, anchor your brand, and spark recognition. They should be memorable and say exactly what you do.

You know that friend who can be in another room, but you’d know it was them just by the way they yell “Hey!”? That’s brand voice.

Brand messaging and copywriting are not the same thing. They work together, and sometimes they overlap, but if you skip one or confuse them, your marketing ends up sounding inconsistent, unfocused, or worst of all, forgettable.

Patients don’t care about your subcutaneous biointerface. They want to stop Googling scary words like "subcutaneous biointerface" in waiting rooms. 

Look beyond your e-commerce website and social media platforms for new sales channels. There are lucrative opportunities to sell your produc

Remember when you’d pick up a magazine and you would read an editorial you love? Then, it turned out your favorite brand sponsored it?...