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Copywriting vs. Content Writing: Which Does Your Business Need?

  • Writer: Borrowed Pen
    Borrowed Pen
  • Aug 19
  • 2 min read

Marketing writing gets lumped into one bucket, but not all words do the same job.

  • Some writing persuades. Some writing educates.

  • Some writing converts. Some writing nurtures.

  • Some writing drives sales. Some writing builds trust.

You need to know which kind you need before you hire a marketing writer.

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Here, the difference between copywriting and content writing is simplified:

Copywriting = Action-Oriented

Copywriting is what you use when you want someone to do something now. It’s the language of:

  • Websites

  • Landing pages

  • Ads

  • Email CTAs

  • Sales enablement decks

  • Product one-pagers

Copy gets a reaction: click, sign up, request a demo, or book a call. It’s short, sharp, and strategic.

Content Writing = Trust-Oriented

Content writing is what you use when you want to educate, nurture, or attract. It’s the language of:

  • Blog posts

  • White papers

  • Case studies

  • Newsletters

  • LinkedIn posts

  • Guides and resources

Content builds your credibility over time. It’s how you stay visible while your buyer is still making sense of their problem. Done well, content turns you into the obvious choice before your sales team gets involved.

So… Which One Do You Need?

  • If you’re launching a new product? Start with copywriting.

  • If you’re trying to get traffic to your site? You need content.

  • If your messaging is unclear? You need both.

If you’re just getting started and don’t know where to begin? Start here 👇

How We Help

At Borrowed Pen, we don’t make you choose blindly. We start by understanding:

  • Your audience

  • Your goals

  • Your funnel

  • What’s missing

  • What’s working

Then we design a writing plan that gets you results, fast.

Sometimes it’s copy. Sometimes it’s content. Usually, it’s both strategically sequenced and written in a voice that feels like you.

Real Example:

A SaaS client came to us asking for a blog. What they actually needed was:

  • A clearer product message (copywriting)

  • A new homepage (copywriting)

  • A three-part blog series to build authority (content writing)

  • A founder POV post on LinkedIn (content writing)

With better messaging, they got two new partnerships and four demo requests the first week it went live.

Copywriting and content writing do different jobs. You probably need both. More importantly, you need a writer who knows the difference. We’ll help you figure out what kind of writing your business actually needs. Let’s build your messaging strategy.


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