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We write about marketing, writing, and whatever else we can fit in the margins.
If you ever have any questions, we always have answers at hello@borrowedpen.com


CROs For Medical Device Companies: Understanding the Landscape
A good CRO doesn’t just “run your study.” They design it so it doesn’t fall apart under regulatory scrutiny. They find and manage sites that won’t ghost you mid-trial. They recruit patients (which is somehow always harder than expected). They collect and analyze data, keep documentation airtight, and guide you through regulatory and reimbursement pathways

Borrowed Pen
5 min read


ISO 9001:2026 Is Coming. Here Is How Technical Marketing Leaders Can Start Preparing Now.
The Draft International Standard (DIS) for the 2026 update is now available through the International Organization for Standardization (ISO), which means we finally have an idea of what the final revision will look like when it drops in Fall 2026.

Borrowed Pen
5 min read


Seven Signs Your Company Needs B2B Technical Writing Services
Most companies do not wake up one morning and decide they need B2B technical writing services. What usually happens instead is a slow build of small frustrations.

Borrowed Pen
3 min read


What An Engineering Technical Writer Actually Does (And Why It Matters)
Many people assume a technical writer simply “documents things.” In reality, an engineering technical writer does something far more valuable.

Borrowed Pen
4 min read


Quick Tips For Writing Manufacturing Documentation
Well-designed manufacturing documentation helps operators execute tasks confidently and allows buyers to evaluate capabilities without confusion. Here are our top tips to help you make your documentation clearer, more practical, and easier to use in real manufacturing environments.

Borrowed Pen
3 min read


Reduce Patient Confusion With Healthcare Technical Content
Ever feel like you’re playing a high-stakes game of Telephone? You watch a care plan get explained three different times to three different teams. Every version is "correct," yet somehow they all speak different languages.

Borrowed Pen
3 min read


Writing FDA-Friendly Content That Supports Strong Device Positioning
Medical device teams often feel forced to choose between regulatory safety and clear positioning. In reality, the strongest content offers both.

Borrowed Pen
3 min read


Smoother Deployments Start with Better Medical Device Technical Documentation
If deployments consistently slow down after initial excitement, documentation is often part of the issue. Improving how deployment information is captured and communicated can make the difference between a smooth rollout and ongoing friction.

Borrowed Pen
3 min read


Writing White Papers That Break Down Big Ideas Simply
We’ve all tried to read them. The 12-page white papers that make your eyes glaze over in the table of contents.

Borrowed Pen
3 min read


SOPs Written for Real-World Clarity on the Job
A standard operating procedure should make someone’s workday easier, not harder. Too often, SOPs read like compliance documents. They’re long, formal, and disconnected from how the job really gets done.

Borrowed Pen
2 min read


20 Jargon-Free Strategies to Show Buyers How Your Specs Outperform Competitors
When you translate complex specifications into plain language and connect them to real-world outcomes, you make it easier for buyers to see your value immediately. Instead of feeling overwhelmed, they feel confident and ready to move forward.

Borrowed Pen
3 min read


How to Turn Technical Systems Into Stories That Win Clients
Your clients already know these systems are complicated. So what they need is to understand how your complex system simplifies their job. When your content turns technical detail into a clear, compelling story, you don’t just educate them. You win their business.

Borrowed Pen
2 min read


10 Technical Docs That Make Clients’ Lives Easier Every Day
Technical documentation doesn’t have to be dry. When you create clear, organized, and client-focused docs, you save clients time, build their trust, and reduce your support workload.

Borrowed Pen
3 min read


How To Write Case Studies That Win Distributor Contracts Fast
A strong case study shows that your product moves, makes money, and comes with less hassle than the alternatives. Keep it short, structured, and packed with numbers and quotes. Address objections before they’re raised, and make sure the design is easy to skim and share.

Borrowed Pen
5 min read


10 Ways to Make Your Technical Content Feel Like a Conversation, Not a Manual
Your big ideas deserve clear words. When content gets buried in jargon, readers tune out fast. Not because they don’t care, but because it’s like you are speaking a different language. Fortunately, you can take even the most technical topics and turn them into content your audience will actually enjoy. Here are our tips on how:

Borrowed Pen
2 min read


Quick Tips To Write SOPs That Workers Can Follow Without Mistakes
When SOPs are written with the worker in mind, they stop being dusty binders and start being everyday tools. At Borrowed Pen, we know how to take complex processes and translate them into SOPs your team can actually use.

Borrowed Pen
2 min read


Write Discharge Instructions That Guide Patients to a Healthy Recovery
Patients don’t fail discharge instructions because they don’t care. They fail because the instructions are confusing, overwhelming, or forgettable. Your job is to cut the noise, keep it simple, and reinforce the essentials.

Borrowed Pen
4 min read


7 Tips To Create Documentation That Explains Drawings in Plain Language
Technical drawings are powerful. They capture detail, precision, and design intent. However, not everyone reading those drawings is an engineer, architect, or designer. Clients, contractors, and even new team members may look at a page of lines and labels and think, “What am I looking at?”

Borrowed Pen
3 min read


10 Case Study Strategies That Turn Engineering Projects Into Client Confidence
Engineering is complex. Explaining it to clients doesn’t have to be. The best way to build confidence with potential buyers isn’t another spec sheet. It’s a case study that proves you’ve solved problems like theirs before.

Borrowed Pen
3 min read


What Makes A Good Technical Writer?
Hiring a technical writer? Before you ask for a writing sample or quiz someone on commas, let's make your hiring checklist so you're paired with the right professional.

Borrowed Pen
2 min read
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