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Welcome to our blog
The pen-ultimate writing hub! We write mostly about writing, but we also share subject matter expertise from time to time.
How to Build a Pillar Content Strategy for B2B SEO
Want help turning your scattered content into a strategic SEO system? We build pillar content that performs on-page and in the pipeline.
Borrowed Pen
2 min read
How to Turn SME Brain Dumps into Client-Ready Content
Engineers, scientists, developers, legal experts, and clinical leads are all busy, brilliant, and allergic to marketing speak. However, their insights are the heart of your brand. So how do you turn those late-night bullet dumps, 47-minute voice notes, and meeting transcripts into clear, polished, client-ready content?
Borrowed Pen
2 min read
The Case for Low-Volume, High-Intent Keywords
Big search volume doesn’t always mean big opportunity, especially in B2B, where the right client might only search once, but that one search could lead to a five- or six-figure deal.
Borrowed Pen
2 min read
What B2B Buyers Want From Brand Messaging
B2B buyers are done with empty claims, jargon fog, and word salad websites. They’re skeptical. They’re under pressure. They’re tired of trying to explain their value to their internal stakeholders. Be their solution.
Borrowed Pen
2 min read
The Ultimate Guide to B2B Content Strategy
You don’t need another brainstorm where someone says, “We should just start a blog.” You need a system that doesn’t leave you posting white papers to crickets and hoping your sales deck goes viral.
Borrowed Pen
4 min read
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