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Hot Off the Pen
Welcome to our blog.
We write about marketing, writing, and whatever else we can fit in the margins.
If you ever have any questions, we always have answers at hello@borrowedpen.com


How to Write a Case Study That Wins Clients
Client case studies can be one of your most powerful marketing tools if they're a great read. However, too often, case studies end up sounding like dry internal reports.

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2 min read


The 5 Marketing Metrics Every B2B Firm Should Track
You don’t need 47 dashboards to know if your B2B marketing is working. However, you do need five key metrics.

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2 min read


What Content You Actually Need for a B2B Website Refresh
If you're redoing your B2B website, your instinct might be to start with design. Unfortunately, great design won’t fix unclear content.

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2 min read


How to Build a Pillar Content Strategy for B2B SEO
Want help turning your scattered content into a strategic SEO system? We build pillar content that performs on-page and in the pipeline.

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2 min read


How to Turn SME Brain Dumps into Client-Ready Content
Engineers, scientists, developers, legal experts, and clinical leads are all busy, brilliant, and allergic to marketing speak. However, their insights are the heart of your brand. So how do you turn those late-night bullet dumps, 47-minute voice notes, and meeting transcripts into clear, polished, client-ready content?

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2 min read


The Case for Low-Volume, High-Intent Keywords
Big search volume doesn’t always mean big opportunity, especially in B2B, where the right client might only search once, but that one search could lead to a five- or six-figure deal.

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2 min read


What B2B Buyers Want From Brand Messaging
B2B buyers are done with empty claims, jargon fog, and word salad websites. They’re skeptical. They’re under pressure. They’re tired of trying to explain their value to their internal stakeholders. Be their solution.

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2 min read


The Ultimate Guide to B2B Content Strategy
You don’t need another brainstorm where someone says, “We should just start a blog.” You need a system that doesn’t leave you posting white papers to crickets and hoping your sales deck goes viral.

Borrowed Pen
4 min read
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