Uncover Hidden SEO Wins with PenPoint AI, Our FREE Content Gap Analyzer
- Borrowed Pen
- 18 hours ago
- 3 min read
If your SEO results feel like a cold case, it’s time to bring in some AI backup. PenPoint sniffs out missing keywords, hidden subtopics, and untapped traffic faster than you can say “organic reach.”
If you’re serious about getting more eyes on your content, there’s a secret that most content strategists never fully exploit:
Content gaps are topics or angles your ideal customer profile (ICPs) are searching for, but your site doesn’t cover.
Enter Borrowed Pen’s PenPoint AI Content Gap Analyzer. It’s your new favorite free AI marketing tool to find those gaps and turn them into visibility wins.
Why Content Gaps Matter (And How They Drive Business)
A lot of content strategies stop at “write blog posts around keywords.” That’s fine, but it’s only the baseline. The real gold is in the things your competitors are writing about (or your audience is asking), that you aren’t yet covering.
You may already have good keywords, but are missing subtopics, FAQs, or angles.
Your pages may be “thin” on certain sub-questions that users really care about.
Worst Case Scenario: Your competitors are ranking for queries you didn’t even know existed.
A content gap analysis is simply the process of comparing your content against what’s possible (based on search behavior + competitor content) and identifying what to add, expand, or optimize. (Most SEO agencies provide this service.)
By filling those gaps, you don’t just get more content ideas. You make your existing content stronger, more relevant to your ICP, and more competitive in the market.
What Our Free Content Gap Analyzer Does
Rather than doing manual comparisons, juggling spreadsheets, or trying to mentally map out what’s missing, PenPoint gives you:
Automated Gap Detection: It compares your URL or keyword topic against top-performing pages and surfaces topics, keywords, or subpoints you’re missing.
Improvement Suggestions: Instead of just a gap list, it gives you actionable prompts like “add this subheading,” “address this question,” or “cover this related term.”
Prioritized Ideas: As not all gaps are equally valuable, PenPoint helps you decide which additions or changes are likely to move the needle first.
Free Access: Yes, we want you to try it, see real benefit, and become a fan.
Less manual labor, more insight, more confident content decisions.
How to Use PenPoint Content Gap Analyzer (in 3 simple steps)
Enter Your Page / Topic / Keyword
Start with a page you want to improve, or a broad topic you want to dominate.
Compare With Your Top Competitors
PenPoint will bring up the top articles ranking for that topic and show where they cover things you don’t.
Act On The Suggestions
Add missing subtopics, answer those related questions, and insert keywords you overlooked. Then re-optimize, republish, and monitor performance.
Over time, you’ll build better content that matches how people actually ask questions and how search engines surface answers.
Why It Works From An SEO + UX Perspective
Broader Coverage = More SERP Entry Points
The more related queries you answer, the more “routes” people can take to land on your page.
Better Alignment with Search Intent
Gaps often exist because your content misses a nuance or a question. Filling them helps you match expectations more closely.
Stronger Topical Authority
When your content cluster is dense (covering many related subtopics), search engines see depth and relevance.
Competitive Edge
You’re not just playing catch-up. Instead, you’re strategically closing holes your competitors left behind.
Ready to Try PenPoint?
Click here to try the PenPoint AI Content Gap Analyzer for free:
No credit card. No gatekeeping. Just AI-powered insight.
Questions? Want us to help you interpret the results?
We’d love to help. Drop us a line at hello@borrowedpen.com. If you’d like a guided walkthrough, content audit, or strategy session, we’re here for that too.
Let’s uncover your gaps and turn them into traffic, leads, and visibility.
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