MESSAGING THAT MOVES PROPERTIES AND PORTFOLIOS.
Real Estate Marketers
Less “Cozy,” More Cash Flow​
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Write it right or it won’t move. Market-aligned messaging speeds your time to market, raises the value of every unit you sell, and makes investors see the potential.
When the market speaks, Borrowed Pen makes sure your brand leads the conversation.
Our Pens Ink Deals Over Asking
High-Impact Real Estate Marketing Services
​With our expert positioning and powerful messaging, you will lead the conversation.
Listing & Property Marketing
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Attention-grabbing property narratives
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SEO-optimized listing copy
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Persuasive amenity spotlights
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Cinematic video scriptwriting
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High-impact sales collateral
Investor & Multifamily Marketing
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Institutional-grade investment decks
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Persuasive syndication messaging
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High-yield property prospectuses
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Scalable portfolio branding
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Revenue-centric marketing roadmaps
Branding & Positioning for Agents & Brokers
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Signature brand storytelling
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Authority-building personal bios
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Strategic market differentiation
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Memorable tagline development
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Luxury-tier messaging frameworks
Market Authority & Thought Leadership
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Industry-insider market analysis
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Data-backed investment insights
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Authoritative whitepaper content
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C-suite-level editorial strategy
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Reputation-building media placements
Advertising & Lead Generation
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Profit-driven PPC campaigns
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Precision-targeted ad messaging
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Conversion-focused landing pages
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Retargeting sequences that convert
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Scroll-stopping visual hooks
Commercial Real Estate Marketing
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Investor-focused leasing materials
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Corporate relocation pitch decks
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Asset-specific sales positioning
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Executive B2B outreach content
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Enterprise-level brand identity
More Clicks.
More Calls.
More Closings.
Market Ready, Offer Steady
We take a six-step approach to real estate marketing to maximize your market opportunities:
Draw the Path
We start with detailed market analysis, reviewing cap rates, occupancy trends, and regional growth data to find the most compelling opportunities. You get clarity on where to deploy capital and which markets align with your fund’s investment thesis.
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Sketch the Strategy
Next, we build a marketing strategy designed to attract investors and position your fund as a trusted partner. Whether you’re raising capital for a new syndication, launching an investment vehicle, or presenting quarterly updates, we align messaging with investor priorities: returns, risk, and market potential.
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Ink the Plan
We turn strategy into a structured plan, complete with timelines for investor communications, capital-raise campaigns, and property announcements. Your team has a clear roadmap for building awareness, nurturing relationships, and keeping stakeholders informed.
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Pen the Message
We refine your value proposition into language that resonates with institutional and accredited investors. Key differentiators like track record, market expertise, and asset management strategy — are communicated with clarity and professionalism.​
Outline the Content
We create the content that builds trust and drives action: Investor decks, pitch books, executive summaries, property profiles, market reports, newsletters, and quarterly investor updates. Each piece is designed to inspire confidence and support informed decision-making.
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Edit for Impact
Finally, we monitor capital committed, investor engagement, and campaign performance to refine communications to improve clarity and conversion. Your messaging stays compliant with SEC guidelines and aligned with market conditions.
We turn market trends into market traction.
Real Estate Marketing Insights That Close Deals
Your marketing plan is about to hit 100% occupancy. Read on and claim your space.
Build-to-suit campaigns, shovel-ready leads.