YOUR MAKE THE PRODUCT, WE MOVE THE PIPELINE.
Manufacturing Marketers
Our Expertise Is Factory-Calibrated.
If your last agency didn’t know what a QMS was, we’re here to fix that. We’re not Googling “what is FMEA?” We’re writing copy that sells to a skeptical procurement manager in Wichita who's had a long day already.
Our Pens Turns Cold Leads Into Hot Cycles
High-Impact Manufacturing Marketing Agency
With expert positioning and powerful messaging, your brand will lead the conversation.
OEM Product Lifecycle Marketing
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Brand Positioning & Messaging
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Lead Generation & Nurturing
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Product Launch Campaigns
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Customer Retention Strategies
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Market Segmentation & Targeting
Parts & Equipment Supplier Marketing
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Product Catalog Optimization
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Inventory Management Messaging
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Supplier Reliability Branding
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Cost-Effectiveness Promotions
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Aftermarket Support Campaigns
Contract Manufacturing Marketing
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Value Proposition Development
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B2B Partnership Building
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Cost-Benefit Analysis Marketing
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Regulatory Compliance Messaging
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Custom Solutions Promotion
Trade Show & Event Marketing
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Event Branding & Strategy
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Lead Capture & Follow-Up Campaigns
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Targeted Event Advertising
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Pre-Show & Post-Show Marketing
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Virtual Event Marketing Solutions
MRO Service Marketing
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SLA Marketing
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Cost Reduction Strategies
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Preventive Maintenance Messaging
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Maintenance Efficiency Campaigns
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Service Contract Promotions
Biotech Manufacturing Marketing
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Regulatory Compliance Messaging
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510 (k) Complaint Messaging
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Product Innovation Highlighting
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B2B Industry Partnership Building
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Scientific Data-Driven Campaigns
Fully-Assembled Marketing
Our Six-Step Manufacturing Marketing Strategy
Borrowed Pen's approach maximizing your manufacturing company's market opportunities:
Draw the Path
We begin by analyzing your industry landscape to uncover growth opportunities. We review competitors, identify new markets, and map your distribution channels so you know exactly where demand is strongest and where you can increase market share.
Sketch the Strategy
Next, we develop a go-to-market strategy that aligns with your production capacity and sales goals. Whether you sell through reps, distributors, or direct to end users, we create campaigns that support your sales network and keep your pipeline steady.
Ink the Plan
We turn strategy into a clear plan of action, complete with campaign calendars, channel recommendations, and performance metrics tied to RFQs, quote requests, and purchase orders. You’ll have a roadmap that keeps marketing, sales, and operations in sync.
Pen the Message
We translate technical specs into messaging that buyers (and investors) understand. Your differentiators are highlighted so decision-makers know exactly why your product is the right choice.
Outline the Content
We produce case studies, project profiles, capability statements, and technical articles that prove your expertise. Each asset is designed to win trust, highlight results, and differentiate you from competitors in a crowded RFP environment.
Edit for Impact
We measure inbound leads, RFQs, and conversion rates. Then we refine campaigns to perform even better. As your product line evolves, we update messaging and content so your marketing stays accurate, relevant, and competitive.
We’re fluent in CAD, CAM, and click-through copy.
Industrial Marketing Insights For Precision Results
Our latest ideas are fresh off the production line. Read our blog to see what’s worth signing off.
Remove Friction From Your Sales Cycle