top of page
Welcome to our blog
The pen-ultimate writing hub! We write mostly about writing, but we also share subject matter expertise from time to time.


How Much SEO Should Fintech Companies Invest in AI vs. Traditional Search
Gartner predicts that by 2026, traditional search engine volume will drop by 25%, with search marketing losing market share to AI chatbots and other virtual agents.

Borrowed Pen
2 min read


10 Ways To Help Your Clients Calculate ROI (And Sell More As Your ROI)
When the numbers are clear, so is the decision. Here's how to showcase the ROI of your B2B products and services.Â

Borrowed Pen
3 min read


Everything Your Manufacturing Website Needs: 15 Pieces Of Informative Content (Part 3 of 3)
If a customer visits your website, they're looking to understand who you are and what you do. Having the right content in place helps...

Borrowed Pen
3 min read


Everything Your Manufacturing Website Needs: Five Helpful User Features (Part 2 of 3)
The real point of your manufacturing website is to convert visitors into customers. These five helpful user features make it easy to buy from you.

Borrowed Pen
2 min read


Everything Your Manufacturing Website Needs: 10 Basic Web Pages (Part 1 of 3)
With the right core web pages in place, your manufacturing website works 24/7 to show people what you do, who you help, and how to get started.

Borrowed Pen
2 min read


10 Blog Ideas For Engineering Companies
Companies with blogs produce an average of 67% more leads monthly than companies that don't blog (Hubspot).

Borrowed Pen
3 min read


15 Sales Enablement Tools All B2B Engineering And Manufacturing Companies Need
These 15 sales enablement tools help you speak your client's language. They are technical where it counts, clear when it matters, and always on hand to close deals.

Borrowed Pen
4 min read


Data Drift, Bias, & Context: Why AIs Like ChatGPT Will Always Need Human Input
Generative artificial intelligence (AI) large language models (LLMs) like ChatGPT can outperform humans on many tasks, but its inherent natu

Natalie Hussey
4 min read


Six Family Law Brand Tips To Inspire Instant Trust
Building trust starts with your messaging. Borrowed Pen's legal writers help you create content that reassures, connects, and guides your

Kourtney March
3 min read


The Anatomy Of A High Converting Legal Website Landing Page
Landing pages are an ideal marketing tool for law firms. Here is how to design a landing page that attracts more potential clients.

Borrowed Pen
2 min read


Seven Personal Injury SEO Marketing Tips To Attract More Clients
With these seven personal injury marketing strategies, your personal injury law firm will rank higher on search engines. You’ll attract more

Borrowed Pen
3 min read


Industry Niche Writing Sample: Criminal Law Firm SEO Blog
Title: "What Happens If I'm Charged With A DUI In A School Zone In Omaha?"

Borrowed Pen
11 min read


Industry Niche Writing Sample: Personal Injury Law Firm Social Media Video Script
Video Title: "3 Things You Should Never Say To An Insurance Adjuster"

Borrowed Pen
2 min read


Industry Niche Writing Sample: Family Law Firm Practice Area Web Page
Read a sample practice area web page for a child custody attorney in Houston.

Borrowed Pen
1 min read


Industry Niche Writing Sample: Engineering Market Research Report
Title: " Successful Battery Cell Design with Simulation"

Natalie Hussey
5 min read


Industry Niche Writing Sample: Cosmetic Dentist SEO Blog
Title: "Cosmetic Dentistry Sample Blog: Do Clear Braces Work As Well As Metal Braces?"

Borrowed Pen
2 min read


Industry Niche Writing Sample: Medical Insurance SEO Blog
Title: " How Medical Insurance Covers Preventative And Diagnostic Care"

Borrowed Pen
3 min read


Industry Niche Writing Sample: Imaging Center Blog
Title: "How To Prepare For Your MRI"

Kourtney March
8 min read


Industry Niche Writing Sample: Radiology White Paper
Title: "What Is The Difference Between CT And MRI?"

Natalie Hussey
11 min read


Featured Insight: Our Founder Talks AI Detectors
Recently, one of our founders was interviewed for an article about artificial intelligence content detectors and their impact on the content

Kourtney March
1 min read
bottom of page