10 Ways To Help Your Clients Calculate ROI (And Sell More As Your ROI)

When the numbers are clear, so is the decision. Here's how to showcase the ROI of your products and services. 

In B2B, you're not just selling a service. You're selling results, outcomes, and "oh wow, this was actually worth it." Yet, most clients still need a little hand-holding when it comes to connecting cost to value. That's where clear messaging and the right tools can do the heavy lifting, so you don't have to keep redoing the math on every sales call.

Here are some tools to add to your marketing tool kit that can help you make the ROI on your products and services crystal clear:

1. ROI Calculators: Let them run the numbers themselves. Whether it's hours saved, revenue gained, or costs avoided, a simple calculator on your site gives them instant clarity—and makes your sales team look like heroes.

2. Total Cost of Ownership (TCO) Comparisons: Perfect when you're not the cheapest, but definitely the smartest. Show how upfront costs balance out over time with lower maintenance, faster onboarding, fewer mistakes, or better retention. Numbers talk, and these tell the whole story.

3. Value Messaging Frameworks: Not every buyer reads spreadsheets. Some need punchy headlines and proof points. Build messaging that spells out financial wins in human terms. "Saves 20 hours a week" lands harder than "automates workflows."

4. Visual Overviews or Infographics: Turn dense ROI data into something scannable and shareable. Especially helpful for champions who need to sell your solution internally. Give them a one-pager that does the talking for them.

5. Case Studies That Quantify the Win: A feel-good story is great. A story with results like "increased demo conversions by 32% in 60 days" is even better. Make sure every case study includes hard numbers, not just happy clients.

6. Sales Cheat Sheets: Give your reps pre-loaded talking points that explain ROI in different buyer languages. CFOs want cost savings, ops leaders want efficiency, and product teams want time back. Make it easy for your team to match the message to the mindset.

7. Payback Period Calculator: Sometimes, clients just want the basics: "How long until I make my money back?" This tool shows them exactly when they'll break even and start seeing profits. It's an easy win for both sides when you're dealing with investments that require a little patience.

8. Benefit-Cost Ratio (BCR) Analysis: Not everyone loves spreadsheets, but for the ones who do, a BCR is a great way to show them exactly how every dollar spent is expected to bring back multiple dollars in return. It's simple math and really compelling.

9. Customer Lifetime Value (CLV) Calculator: When you're focused on long-term success, showing the full picture matters. CLV calculators help your clients see the big value their investment can bring over time, turning that one-time purchase into a multi-year relationship. Think of it as showing the forest, not just the trees.

10. Interactive Savings Calculator: Everyone loves a good "what-if" scenario. Use this tool to let clients plug in variables and see how different choices or options impact their ROI. It's a great way to let them test out scenarios, get excited, and understand the financial potential in ways that feel more interactive than just a proposal.

Need help building the calculators, case studies, and value props that make your ROI story sell itself? We'll help you create smart, client-ready content that connects the dots. You'll be able to pitch smarter, close faster, and never explain ROI twice.

Shoot us an email at hello@borrowedpen.com, and let's do the math.