Hot Off the Pen

You finally found the time. You’re sitting down to write the content you swore you’d get to “once things slow down,” which has never actually happened in the history of your business, but today’s the day! You open a blank doc, ready to go, and start to type uhhhhhhhhhh… content?

You’ve already made the smartest marketing move you could possibly make. You called Borrowed Pen. 

https://www.forbes.com/sites/rebeccasadwick/2020/06/22/how-to-price-products/

A buyer persona is a fictional profile of your ideal client based on real data and real conversations. In marketing, it’s one of the most practical tools you can use to sharpen your content and win better leads.

You don’t need another brainstorm where someone says, “We should just start a blog.” You need a system that doesn’t leave you posting white papers to crickets and hoping your sales deck goes viral.

If your marketing strategy is missing industry-specific research, it’s not really a strategy. It’s a guess. We don’t say that lightly. 

If your email sequence isn't charming, your users will ghost you faster than a bad Tinder date.

When the numbers are clear, so is the decision. Here's how to showcase the ROI of your B2B products and services. 

These 15 sales enablement tools help you speak your client's language. They are technical where it counts, clear when it matters, and always on hand to close deals.