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Our pen is uncapped and ready to spill.
Hot Off the Pen
Welcome to our blog.
We write about marketing, writing, and whatever else we can fit in the margins.
If you ever have any questions, we always have answers at hello@borrowedpen.com


25 Blog Ideas for SaaS Companies That Show ROI to Investors and Prospects
Investors want to see returns. Prospects want to see results. Your blog can do both if you use it strategically.

Borrowed Pen
3 min read


Create Content That Shows Clients You Understand Their Needs
Most marketing fails not because the product is bad, but because the content misses the mark. Clients read it and think, “Cool, but this doesn’t sound like my problem.”

Borrowed Pen
2 min read


Finding a Content Writing Service That Puts Clarity First
If you’ve been frustrated by content that looks polished but leaves readers confused, you’re not alone. Finding a partner that puts clarity first is possible, and it’s worth it. Clear content attracts the right people, builds trust, and helps your business grow naturally.

Borrowed Pen
3 min read


What Is a Marketing Content Audit (And Why You Need One)
A marketing content audit is a systematic review of all the content your company uses: Blogs, landing pages, white papers, emails, social posts, and anything else with your name on it. We figure out what’s working, what’s underperforming, and what’s missing entirely.

Borrowed Pen
2 min read


Choosing the Best Content Writing Services for Your Business Needs
When you start looking for content writing services, every agency claims to be the “best.” They promise blogs that rank, landing pages that convert, and white papers that win awards. The problem? Not all of them are actually built to serve your specific business.

Borrowed Pen
3 min read


How To Turn Your Business Goals Into A Content Strategy That Drives Revenue
You finally found the time. You’re sitting down to write the content you swore you’d get to “once things slow down,” which has never actually happened in the history of your business, but today’s the day! You open a blank doc, ready to go, and start to type uhhhhhhhhhh… content?

Borrowed Pen
8 min read


Content Calendars Tips To Keep Your Audience Engaged Year-Round
your time in the comments, building relationships and turning curious followers into warm leads.

Borrowed Pen
2 min read


How an SEO Content Writer Fits in Your Marketing Workflow
Every marketing team has that one blog collecting dust because no one wants to wrestle with keywords, headers, or meta descriptions. That’s the job your SEO content writer actually enjoys.

Borrowed Pen
2 min read


How To Find The Best Website Content Writing Services
Your website deserves more than filler copy. It deserves content that makes every visitor feel like they’re in the right place, talking to the right team, at the right time.

Borrowed Pen
2 min read


How We Write for AI, Regulators, and Real Humans All at Once
Keyword-stuffed content that ranks well won’t convert. Legal-sounding copy might pass review, but no one will want to read it. Conversational tone without substance falls flat.

Borrowed Pen
3 min read


How to Build a Pillar Content Strategy for B2B SEO
Want help turning your scattered content into a strategic SEO system? We build pillar content that performs on-page and in the pipeline.

Borrowed Pen
2 min read


The Five Best B2B Blog Formats For Thought Leadership Content
You’ve got ideas worth sharing. Now you just need a blog format that doesn’t feel like homework to write (or read).

Borrowed Pen
2 min read


Keyword Research 101: For Clients, Not Content Nerds
If the phrase “keyword research” makes your eyes glaze over, you’re not alone. A lot of our clients know they need it but don’t quite know what it is, how it works, or how it ties into real business results.

Borrowed Pen
3 min read


What Is A Buyer Persona (And How To Use It For Your Content)
A buyer persona is a fictional profile of your ideal client based on real data and real conversations. In marketing, it’s one of the most practical tools you can use to sharpen your content and win better leads.

Borrowed Pen
1 min read


Search Everywhere Optimization: What You Need To Know About SEO 2.0
Search Everywhere Optimization is a strategy to optimize all of your content for all of the digital marketing channels.

Natalie Hussey
6 min read
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