25 Blog Ideas for SaaS Companies That Show ROI to Investors and Prospects

Investors want to see returns. Prospects want to see results. Your blog can do both if you use it strategically.

Here are 25 blog ideas that turn your SaaS updates, metrics, and customer stories into content that proves your product’s value and your company’s staying power.

1. Customer ROI Breakdowns

Show how clients recoup their subscription cost in days, weeks, or months. Add a simple cost vs. savings calculation so it’s undeniable.

2. Time Saved in Real Numbers

Write about how much time your users save per week or per workflow thanks to automation, integrations, or smarter UX.

3. Feature Spotlight + Results

Highlight a single feature, then pair it with usage data and outcomes. “This feature alone saved X hours for our users last quarter.”

4. Before-and-After Case Studies

Take readers through what life was like for a client before using your app, then show the measurable improvements after adoption.

5. Benchmarks Your Product Beats

Compare your performance (speed, uptime, adoption rate) to industry averages and show where you outperform.

6. Revenue Impact Stories

Turn customer feedback into posts about revenue gains: “How Client A Increased Their Close Rate by 25% After Switching.”

7. Churn Reduction Insights

Write about how your product helps customers retain their own clients or users, or how you’ve reduced your own churn to prove product-market fit.

8. ROI Calculators Explained

If you have a calculator, blog about how to use it, what it measures, and real results users have seen.

9. Scaling Stories for Investors

Document milestones like handling 10x user growth without outages and what that means for capacity and future scalability.

10. Support Efficiency Wins

Show how your product reduces support tickets, time-to-resolution, or manual interventions for your customers.

11. Customer Lifetime Value Improvements

Write about how clients see longer retention and higher satisfaction thanks to features that keep users engaged.

12. Integration Success Stories

Show how connecting your app to other platforms drives ROI like fewer manual processes, fewer errors, and faster workflows.

13. Case Studies by Vertical

Group customer stories by industry so prospects can see ROI that looks just like theirs.

14. Performance & Reliability Posts

Share your uptime numbers, infrastructure upgrades, and monitoring processes to show you’re a safe bet.

15. Investor Update Highlights

Turn investor-facing metrics into public-facing wins: ARR growth, MRR consistency, user adoption.

16. Data-Backed White Paper Summaries

If you’ve done deeper research, turn the highlights into digestible blogs to boost credibility.

17. “Cost of Doing Nothing” Posts

Spell out the costs of staying with the status quo: lost productivity, missed opportunities, wasted hours.

18. Onboarding Time Comparisons

Show how fast you get customers live compared to competitors and what that speed means for ROI.

19. Security and Compliance Wins

Demonstrate how you protect client data and avoid risk (SOC 2, ISO certifications, etc.), which reduces their potential costs.

20. Customer Advocacy Spotlights

Write about customers who have become champions (referrals, testimonials, beta testers, etc.) to show engagement and satisfaction.

21. Usage Milestones

Turn data into a celebration: “We’ve processed 1 million invoices. Here’s what that means for customer savings.”

22. Quarterly “State of the Product”

Use a recurring blog format to share growth stats, feature adoption, and the biggest wins for your customers.

23. Efficiency Stacks

Break down how your app works with other tools to create compound efficiency for teams and real ROI.

24. Customer Feedback Loops

Write about how you collect and implement user feedback to prove your product is evolving with customer needs.

25. Real Numbers on Real Outcomes

Summarize the biggest ROI drivers in a single post: hours saved, money earned, churn prevented, speed improved.

Your blog doesn’t have to be a dumping ground for generic product updates. Used strategically, it’s one of the most powerful tools you have to prove ROI to the prospects who are evaluating you and the investors who are watching your growth curve.

When you write about real savings, revenue gains, adoption rates, uptime, and customer wins, you turn abstract metrics into stories that stick. Investors see scalability. Prospects see proof. And you stop competing on feature lists and start competing on outcomes.

At Borrowed Pen, we turn SaaS metrics into stories that actually move prospects and impress investors. Work with us, and let’s build a blog strategy that shows the ROI you deliver and makes it impossible to ignore.