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We write about marketing, writing, and whatever else we can fit in the margins.
If you ever have any questions, we always have answers at hello@borrowedpen.com


Choosing the Best Content Writing Services for Your Business Needs
When you start looking for content writing services, every agency claims to be the “best.” They promise blogs that rank, landing pages that convert, and white papers that win awards. The problem? Not all of them are actually built to serve your specific business.

Borrowed Pen
3 min read


How To Turn Your Business Goals Into A Content Strategy That Drives Revenue
You finally found the time. You’re sitting down to write the content you swore you’d get to “once things slow down,” which has never actually happened in the history of your business, but today’s the day! You open a blank doc, ready to go, and start to type uhhhhhhhhhh… content?

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8 min read


Content Calendars Tips To Keep Your Audience Engaged Year-Round
your time in the comments, building relationships and turning curious followers into warm leads.

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2 min read


How an SEO Content Writer Fits in Your Marketing Workflow
Every marketing team has that one blog collecting dust because no one wants to wrestle with keywords, headers, or meta descriptions. That’s the job your SEO content writer actually enjoys.

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2 min read


The Five Best B2B Blog Formats For Thought Leadership Content
You’ve got ideas worth sharing. Now you just need a blog format that doesn’t feel like homework to write (or read).

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2 min read


Keyword Research 101: For Clients, Not Content Nerds
If the phrase “keyword research” makes your eyes glaze over, you’re not alone. A lot of our clients know they need it but don’t quite know what it is, how it works, or how it ties into real business results.

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3 min read


Five Email Sequences For SaaS Companies To Convert Free Trial Users Into Annual Subscribers
If your email sequence isn't charming, your users will ghost you faster than a bad Tinder date.

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4 min read


12 Insider Tips To Write CTAs That Close The Deal
You've sold them on how great your products and services are. Now tell them how to get them!

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2 min read


Stop The Scroll With Winning Social Media Hooks
With so much content available, you only have a split second to grab your audience’s attention. Creating a powerful hook is how you make tho

Borrowed Pen
3 min read
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