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Hot Off the Pen
Welcome to our blog.
We write about marketing, writing, and whatever else we can fit in the margins.
If you ever have any questions, we always have answers at hello@borrowedpen.com


How To Write Divorce Blogs That Calm Anxiety
Your divorce blog is your chance to be that source of calm and clarity. When it’s written with warmth and understanding, it helps readers feel supported, informed, and a little more in control of what comes next.

Borrowed Pen
3 min read


Content Clusters for Niche Practices: How Law Firms Can Show Breadth and Precision
Search engines love depth. So do prospective clients. A single blog on “how to draft a contract” might get clicks, but a full cluster with content covering NDAs, indemnification clauses, dispute resolution, and contract review timelines makes your firm look like the authority.

Borrowed Pen
3 min read


AI Authority Mirage And How Attorneys Can Avoid Becoming Invisible In AI Search
You’ve built your reputation the traditional way: Winning cases, earning referrals, building trust one client at a time. Now, a new player is sitting between you and your next potential client, and it doesn’t care about your years in practice, your courtroom wins, or even your AV rating.

Natalie Hussey
7 min read


7 Ways to Help Clients Find Your Law Firm on Google First
Nobody scrolls to page two of Google. Not for shoes, not for restaurants, and definitely not for lawyers. If your law firm isn’t showing up in those first results, you’re invisible to clients who want fast answers.

Borrowed Pen
5 min read


Six Family Law Brand Tips To Inspire Instant Trust
Building trust starts with your messaging. Borrowed Pen's legal writers help you create content that reassures, connects, and guides your

Kourtney March
3 min read


Seven Personal Injury SEO Marketing Tips To Attract More Clients
With these seven personal injury marketing strategies, your personal injury law firm will rank higher on search engines. You’ll attract more

Borrowed Pen
3 min read


Industry Niche Writing Sample: Family Law Firm Practice Area Web Page
Read a sample practice area web page for a child custody attorney in Houston.

Borrowed Pen
1 min read
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