Hot Off the Pen

Blogs can bridge the gap between your technical brilliance and their real-world understanding. With your blog, you can take complex specs and turn them into stories that help clinicians trust your solution and make investors see the upside. The right blog post gives your audience that “ohhh, now I get it” while building trust and excitement.

Your FDA clearance or approval is the foundation of your credibility, but it’s not a brochure. To sell effectively, you have to bridge the gap between regulatory language and clinical relevance. 

Here’s how to showcase your medical device so hospitals immediately understand its value and ROI, and how to make your pitch stick all the way to the CFO’s desk.

Nothing moves faster than innovation in medtech, except the line to the exhibition hall doors on opening day.

Your device can save hours in the operating room, but adoption takes more than time savings. You need to understand what will make Dr. Smith switch from the tool they’ve used for 20 years, what evidence the hospital’s value analysis committee needs to approve a purchase, and what payers look for before agreeing to cover it.

One of the toughest parts of medical device marketing is that your audience has zero free time and a triple-digit email backlog. Investors, physicians, and healthcare administrators do not have the ability to go through your deck, white paper, or spec sheet. Enter the one-pager.

Patients don’t care about your subcutaneous biointerface. They want to stop Googling scary words like "subcutaneous biointerface" in waiting rooms. 

Trade shows offer medical device companies direct access to decision-makers, but without FDA-compliant marketing, you risk more than just a