Hot Off the Pen

Your competitor’s blog didn’t outrank you because it’s better. It outranked you because they hired someone who knows how to title an H1.”

When investors want to learn about a REIT today, they don’t start with your prospectus. They start with Google. 

SEO writing is one of those terms people nod along to in meetings right before secretly Googling it later. Don’t worry, we wrote this so it would find you after that meeting.

Your competition is one click away. If your marketing just lists features, your prospects may not realize why you’re the one they should choose. The good news? The right online tactics can do the heavy lifting to show potential clients that you’re credible, competent, and ready to solve their problems.

Every marketing team has that one blog collecting dust because no one wants to wrestle with keywords, headers, or meta descriptions. That’s the job your SEO content writer actually enjoys.

You’ve built your reputation the traditional way: Winning cases, earning referrals, building trust one client at a time. Now, a new player is sitting between you and your next potential client, and it doesn’t care about your years in practice, your courtroom wins, or even your AV rating. 

If you’ve ever watched a prospect scroll your website and leave without taking action, there’s a good chance they had a question you didn’t answer fast enough. Prospective clients don’t want to dig for information. They want clear answers that remove friction and help them decide.

Somewhere out there, your perfect buyer is Googling exactly what you do… and landing on your competitor’s site instead.

Gartner predicts that by 2026, traditional search engine volume will drop by 25%, with search marketing losing market share to AI chatbots and other virtual agents.

Search Everywhere Optimization is a strategy to optimize all of your content for all of the digital marketing channels.