25 Blog Topics That Answer Client Questions Immediately
- Borrowed Pen
- Oct 6
- 3 min read
If you’ve ever watched a prospect scroll your website and leave without taking action, there’s a good chance they had a question you didn’t answer fast enough. Prospective clients don’t want to dig for information. They want clear answers that remove friction and help them decide.
Writing blogs that answer client questions up front does two things:
It makes your brand look helpful, confident, and transparent.
It speeds up your sales cycle because people show up to calls already informed.
Here’s how to choose and write question-answering blog topics that deliver value right away.
Pick Questions That Actually Matter
Start by collecting questions from:
Sales and support teams (what they hear every day)
Discovery calls and prospect emails
Social media comments or DMs
Search data (what people are typing into Google)
We like Answer The Public
Choose the questions that block progress, the ones that, if answered, would make someone more likely to take the next step.
Make Your Answers Specific
Vague blogs waste time. If the question is “How long does your process take?” your answer shouldn’t be “It depends.” Give real numbers, ranges, and examples:
“Our average turnaround is 2–3 weeks.”
“Here’s what affects timeline, and what you can do to speed it up.”
Specificity builds trust.
Be Honest (Even When It’s Uncomfortable)
If clients ask about price, write the price blog. If they ask about problems, write about the problems. Transparency earns credibility and often wins you better-fit clients who already know what to expect.
Use Clear, Searchable Titles
Your titles should read exactly like the question someone would type:
“How Much Does [Service] Cost?”
“What Happens If [Thing] Goes Wrong?”
“What’s Included in [Package/Service]?”
Clear titles are good for SEO and impatient humans.
Keep Formatting Skimmable
People come to these blogs to get an answer quickly. Use:
Short paragraphs
Subheadings for each question
Bullets or numbered steps, where possible
Skimmable formats make your blog easy to scan and keep people from bouncing because they can’t find what they need.
Link to the Next Step
Answering questions is great, but don’t leave readers hanging. Include:
Links to related blogs for deeper dives
CTAs to book a call, get a quote, or download a guide
Contact info for follow-up questions
The goal isn’t just to inform. It’s to move them forward in your funnel.
25 Blog Topics That Get You Started
Here are 25 ready-to-go blog ideas you can write today to answer client questions immediately:
How Much Our Service Costs (and Why It’s Priced That Way)
What to Expect in the First 30 Days of Working Together
Timeline: How Long It Takes to See Results
What Happens After You Sign the Contract
Top 5 Mistakes People Make Before They Hire Us
What We Need From You to Get Started Faster
The Most Common Misconceptions About [Your Industry]
What Happens If Something Goes Wrong (and How We Fix It)
When to DIY and When to Bring in a Pro
How to Prepare for Your Kickoff Call
What You Get in Each of Our Packages or Tiers
What Makes a Good Fit (and What Doesn’t)
The Real ROI of [Your Service] — With Examples
The Tools and Processes We Use to Get Results
Why We Don’t Offer [Common Service or Feature]
How We Compare to [Alternative Solution or Competitor Category]
Frequently Asked Questions We Get From New Clients
What You Can Do to Maximize Results on Your Side
How We Handle Revisions, Feedback, and Change Requests
What Data or Access We Need Before We Start
The Most Important Metrics to Track When You Work With Us
What a Typical Week Looks Like When You Work With Us
Who You’ll Work With (Meet the Team)
Common Red Flags We Help Clients Avoid
What Happens After the Project Ends (and How to Continue Growing)
These topics remove guesswork and answer the questions your clients are already thinking. Then, they don’t have to go hunting for the answers somewhere else. When clients know what you do, how you do it, and what happens next, there’s no reason to keep shopping around.
At Borrowed Pen, we turn client questions into content that converts. Work with us, and we’ll build you a question-answering blog library that makes every prospect think, “Finally, someone just told me what I needed to know.”
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