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Welcome to our blog
The pen-ultimate writing hub! We write mostly about writing, but we also share subject matter expertise from time to time.


How to Build a Pillar Content Strategy for B2B SEO
Want help turning your scattered content into a strategic SEO system? We build pillar content that performs on-page and in the pipeline.

Borrowed Pen
2 min read


Keyword Research 101: For Clients, Not Content Nerds
If the phrase “keyword research” makes your eyes glaze over, you’re not alone. A lot of our clients know they need it but don’t quite know what it is, how it works, or how it ties into real business results.

Borrowed Pen
3 min read


The Case for Low-Volume, High-Intent Keywords
Big search volume doesn’t always mean big opportunity, especially in B2B, where the right client might only search once, but that one search could lead to a five- or six-figure deal.

Borrowed Pen
2 min read


What To Do If Your SEO Blog Post Does Not Convert
SEO blog posts help you rank on search engines, but do not always convert readers into buyers. Unfortunately, in B2B marketing, ranking alone isn’t the win. The win is qualified traffic that leads to action.

Borrowed Pen
2 min read


How Much SEO Should Fintech Companies Invest in AI vs. Traditional Search
Gartner predicts that by 2026, traditional search engine volume will drop by 25%, with search marketing losing market share to AI chatbots and other virtual agents.

Borrowed Pen
2 min read


Everything Your Manufacturing Website Needs: 10 Basic Web Pages (Part 1 of 3)
With the right core web pages in place, your manufacturing website works 24/7 to show people what you do, who you help, and how to get started.

Borrowed Pen
2 min read


10 Blog Ideas For Engineering Companies
Companies with blogs produce an average of 67% more leads monthly than companies that don't blog (Hubspot).

Borrowed Pen
3 min read


Seven Personal Injury SEO Marketing Tips To Attract More Clients
With these seven personal injury marketing strategies, your personal injury law firm will rank higher on search engines. You’ll attract more

Borrowed Pen
3 min read


Industry Niche Writing Sample: Cosmetic Dentist SEO Blog
Title: "Cosmetic Dentistry Sample Blog: Do Clear Braces Work As Well As Metal Braces?"

Borrowed Pen
2 min read


Search Everywhere Optimization: What You Need To Know About SEO 2.0
Search Everywhere Optimization is a strategy to optimize all of your content for all of the digital marketing channels.

Natalie Hussey
6 min read
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