10 Online Marketing Tactics That Show Clients You’re the Clear Choice

Your competition is one click away. If your marketing just lists features, your prospects may not realize why you’re the one they should choose. The good news? The right online tactics can do the heavy lifting to show potential clients that you’re credible, competent, and ready to solve their problems.

Here are ten online marketing tactics that don’t just get attention. They convince clients you’re the partner they’ve been looking for.

1. Build a Website That Proves Your Value

Your website is often your first impression. Make sure it does more than look pretty:

• Share clear service descriptions (ditch the jargon).

• Show results with case studies, testimonials, and metrics.

• Add an easy next step like book a call, request a quote, or download a guide.

Think of it as a proof-of-concept for working with you: Organized, clear, and focused on client outcomes.

2. Publish Content That Demonstrates Expertise

Clients want to know you know your stuff. Regularly publish:

• Blog posts that solve real client problems

• Short explainer videos

• Data-backed insights about your industry

Expert content positions you as the guide, not just a vendor.

3. Use Video to Humanize Your Brand

Video builds trust fast. Create quick, approachable content that shows:

• Your team explaining common client challenges

• Behind-the-scenes looks at how you work

• Walkthroughs of products or services

  
  

No need for Hollywood production. In most cases, authenticity beats polish.

4. Leverage Social Proof Everywhere

Prospects trust other people’s experience more than your sales copy. Feature:

• Client testimonials (short, punchy quotes work best)

• Review snippets from Google or industry sites

• Logos of clients you’ve worked with

Social proof reduces risk and makes choosing you feel safe.

5. Build an Education Hub

Instead of just pitching, teach. Add:

• How-to guides

• Resource libraries

• FAQs that address objections before a call

Education builds confidence, and confident clients are faster to buy.

6. Run Retargeting Ads That Add Value

When someone visits your site and leaves, follow up with helpful ads:

• Case studies

• Guides or white papers

• Invitations to webinars

Keep your brand top-of-mind without feeling pushy.

7. Host Webinars or Live Sessions

Live content is a chance to interact with prospects in real time. Host sessions that tackle common challenges, share insights, or walk through your process. Record them and make them available on demand for extra mileage.

8. Highlight Your Process

Show clients exactly what it’s like to work with you:

• Step-by-step visuals of your onboarding process

• Timelines of deliverables

• Clear expectations about communication

Transparency builds trust and makes saying “yes” easier.

9. Turn Your Results Into Case Studies

Feature before-and-after scenarios that focus on outcomes:

• “Increased lead conversions by 38%”

• “Cut project turnaround time by two weeks.”

• “Saved client $50K in operational costs”

Numbers make benefits tangible.

10. Keep Email Marketing Value-Driven

Send regular updates that actually help, not just sales pitches like:

• Tips and best practices

• Industry news that impacts your clients

• Occasional offers or calls to action

Consistency keeps your brand in their inbox and in their mind.

At Borrowed Pen, we help brands turn online marketing into a trust engine. Work with us, and we’ll build campaigns that make choosing you the obvious next step for your clients.