How to Build an SEO Strategy That Works in B2B

Somewhere out there, your perfect buyer is Googling exactly what you do… and landing on your competitor’s site instead.

That’s not fate. That’s search visibility. In B2B, it can make or break the first handshake. The right SEO strategy puts you in the conversation before a human even sends an email.

Here’s how to build SEO that actually wins deals:

1. Keyword strategy starts with audience strategy

We don’t start with a spreadsheet of terms. We start with people. What are your ideal clients Googling before they even know you exist? We dig into:

• Pain-point phrases (“how to reduce [problem] in [industry]”)

• Process questions (“steps for implementing [solution]”)

• Decision-stage searches (“best [product/service] for [specific use case]”)

These searches tell us what really matters to your audience, so we can target keywords that are both relevant and revenue-focused.

2. We map content to your sales funnel

If your keyword plan and your funnel don’t match, you’re either attracting the wrong audience or losing the right one. We align every piece of content to a stage of your sales process:

• Top of funnel → Educational blog posts, industry explainers

• Middle of funnel → Case studies, comparison guides

• Bottom of funnel → Landing pages, pricing pages, product demos

SEO can do more than help you rank. It’s also a sales conversion tool.

3. Technical SEO matters, but clarity matters more

Yes, we’ll make sure your headers, meta descriptions, and alt text are exactly where they need to be. However, we’ll also make sure your content is clear, engaging, and worth reading. Google may help people find you, but clarity and value are what make them stay.

4. It’s not a checklist, it’s a strategy

Treat SEO like part of your business development toolkit. When every keyword is buyer intent and every page leads somewhere meaningful, your SEO stops being a “marketing task” and becomes a predictable lead source.

Your ideal buyers are already searching. With the right SEO strategy, you can make sure you’re the one they find first. Reach out to our team and we’ll make it happen.