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Welcome to our blog
The pen-ultimate writing hub! We write mostly about writing, but we also share subject matter expertise from time to time.


Does Your Copy Pass the “Smart But Human” Test?
You want your business to sound credible. Capable. Trustworthy. However, in trying to sound smart, many brands end up sounding robotic.

Borrowed Pen
1 min read


How to Build Content Funnels for SaaS Startups
SaaS buyers don’t follow a straight line. They circle. They compare. They vanish (don’t panic, they come back three months later).

Borrowed Pen
3 min read


How to Build a Pillar Content Strategy for B2B SEO
Want help turning your scattered content into a strategic SEO system? We build pillar content that performs on-page and in the pipeline.

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2 min read


The Five Best B2B Blog Formats For Thought Leadership Content
You’ve got ideas worth sharing. Now you just need a blog format that doesn’t feel like homework to write (or read).

Borrowed Pen
2 min read


Copywriting vs. Content Writing: Which Does Your Business Need?
Copywriting and content writing do different jobs. You probably need both. More importantly, you need a writer who knows the difference.

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2 min read


How to Hire a Content Writer: An Interactive Roadmap for Busy Founders and Marketers
Hiring a content writer isn't guesswork. Our step-by-step guide has quizzes, activities, and exercises that show you exactly who to hire and how to work with them.

Borrowed Pen
16 min read


Keyword Research 101: For Clients, Not Content Nerds
If the phrase “keyword research” makes your eyes glaze over, you’re not alone. A lot of our clients know they need it but don’t quite know what it is, how it works, or how it ties into real business results.

Borrowed Pen
3 min read


What Is A Buyer Persona (And How To Use It For Your Content)
A buyer persona is a fictional profile of your ideal client based on real data and real conversations. In marketing, it’s one of the most practical tools you can use to sharpen your content and win better leads.

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1 min read


What’s the Difference Between Brand Messaging and Copywriting?
Brand messaging and copywriting are not the same thing. They work together, and sometimes they overlap, but if you skip one or confuse them, your marketing ends up sounding inconsistent, unfocused, or worst of all, forgettable.

Borrowed Pen
3 min read


What To Include On Medical Device One-Pager And What To Leave In The Deck
One of the toughest parts of medical device marketing is that your audience has zero free time and a triple-digit email backlog. Investors, physicians, and healthcare administrators do not have the ability to go through your deck, white paper, or spec sheet. Enter the one-pager.

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3 min read


10 Blog Ideas For Engineering Companies
Companies with blogs produce an average of 67% more leads monthly than companies that don't blog (Hubspot).

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3 min read


12 Insider Tips To Write CTAs That Close The Deal
You've sold them on how great your products and services are. Now tell them how to get them!

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2 min read


What Exactly Is A Landing Page, And Do I Need One If I Have A Website?
A Landing Page is like having a round-the-clock lead generation team you don't have to pay commission.

Borrowed Pen
3 min read


Featured Insight: Our Founder Talks AI Detectors
Recently, one of our founders was interviewed for an article about artificial intelligence content detectors and their impact on the content

Kourtney March
1 min read


How Much Content Do I Actually Need?
How much content is enough content? Follow our strategy to find out.

Borrowed Pen
4 min read


Our Artificial Intelligence (AI) Policy
We do not use AI to write but we do it use to do other tasks to help use deliver higher quality projects faster. Here's how we use AI.

Borrowed Pen
2 min read


Five Actionable Tips To Increase Your Email Marketing Open Rates
Email marketing is one of the most effective digital marketing channels but your customers have to open your emails first.

Kourtney March
3 min read
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