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Hot Off the Pen
Welcome to our blog.
We write about marketing, writing, and whatever else we can fit in the margins.
If you ever have any questions, we always have answers at hello@borrowedpen.com
Market Research as the First Step in Growing a New Practice Area
Whether you’re adding an ambulatory surgery center, spinning up a new legal specialty, or testing a fresh service line, market research gives you the confidence that you’re running the right play.
Borrowed Pen
3 min read
Translating Medical Device Specs Into Decisions That Close Deals
Some medical device brochures should come with CME credit. They’re basically a second residency.
Borrowed Pen
3 min read
10 Research Questions to Learn What Patients Value Most
Want help turning patient feedback into marketing that actually resonates? At Borrowed Pen, we take raw insights and turn them into clear, client-friendly messaging that builds trust and fills appointment books.
Borrowed Pen
3 min read
12 Blog Ideas That Help Patients Understand MRI Results Clearly
Most patients walk out of an MRI scan with one burning question: “So… what does that mean?” They wait days for a report they can’t decode, squint at words like “hyperintense,” and end up Googling until they’re convinced WebMD’s worst-case scenario is the only option.
Borrowed Pen
3 min read
Patient Stories That Build Confidence in Your Practice Quickly
Credentials matter, yes. However, nothing builds confidence faster than hearing from some
Borrowed Pen
3 min read
Build Patient Comfort and Trust With Every Radiology Blog Post
Most patients don’t wake up excited about their imaging appointment. They’re worried about the results, worried about the cost, and worried about having to lie still in a loud, knocking tube for 20 minutes. If your website, blog, or social media sounds cold or overly technical, you’re adding to that anxiety instead of easing it.
Borrowed Pen
3 min read
Write Discharge Instructions That Guide Patients to a Healthy Recovery
Patients don’t fail discharge instructions because they don’t care. They fail because the instructions are confusing, overwhelming, or forgettable. Your job is to cut the noise, keep it simple, and reinforce the essentials.
Borrowed Pen
4 min read
Get Found by Patients Searching for Immediate Care Nearby
When someone wakes up with a fever at 2 a.m., they’re not comparing hospital systems. They’re grabbing their phone and typing “urgent care near me.” If your clinic doesn’t show up right then, you’ve already lost the patient and maybe the next dozen who search the same way tomorrow.
Borrowed Pen
4 min read
12 Doctor SEO Strategies To Improve Your Practice's Local Visibility
With localization strategies, you guarantee your content only reaches patients in your local area who need your medical services the most.
Borrowed Pen
4 min read
Checklist: Healthcare Facility Marketing Asset Must-Haves
If you’re looking to grow your healthcare, here is a list of marketing must haves you'll need to get the word out.
Borrowed Pen
3 min read
Five Tips To Keep Your Medical Device Trade Show Marketing FDA Compliant
Trade shows offer medical device companies direct access to decision-makers, but without FDA-compliant marketing, you risk more than just a
Natalie Hussey
5 min read
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