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We write about marketing, writing, and whatever else we can fit in the margins.
If you ever have any questions, we always have answers at hello@borrowedpen.com


20 Blogs That Explain Medical Device Benefits Clearly to Clinicians (and Investors)
Blogs can bridge the gap between your technical brilliance and their real-world understanding. With your blog, you can take complex specs and turn them into stories that help clinicians trust your solution and make investors see the upside. The right blog post gives your audience that “ohhh, now I get it” while building trust and excitement.

Borrowed Pen
3 min read


12 Blog Ideas That Help Patients Understand MRI Results Clearly
Most patients walk out of an MRI scan with one burning question: “So… what does that mean?” They wait days for a report they can’t decode, squint at words like “hyperintense,” and end up Googling until they’re convinced WebMD’s worst-case scenario is the only option.

Borrowed Pen
3 min read


Turn FDA Language Into Content Buyers Actually Understand
Your FDA clearance or approval is the foundation of your credibility, but it’s not a brochure. To sell effectively, you have to bridge the gap between regulatory language and clinical relevance.

Borrowed Pen
4 min read


Patient Stories That Build Confidence in Your Practice Quickly
Credentials matter, yes. However, nothing builds confidence faster than hearing from some

Borrowed Pen
3 min read


Industry Niche Writing Sample: Medical Insurance SEO Blog
Title: " How Medical Insurance Covers Preventative And Diagnostic Care"

Borrowed Pen
3 min read


Checklist: Healthcare Facility Marketing Asset Must-Haves
If you’re looking to grow your healthcare, here is a list of marketing must haves you'll need to get the word out.

Borrowed Pen
3 min read


Five Tips To Keep Your Medical Device Trade Show Marketing FDA Compliant
Trade shows offer medical device companies direct access to decision-makers, but without FDA-compliant marketing, you risk more than just a

Natalie Hussey
5 min read


Industry Niche Writing Sample: Imaging Center Blog
Title: "How To Prepare For Your MRI"

Kourtney March
8 min read


Industry Niche Writing Sample: Radiology White Paper
Title: "What Is The Difference Between CT And MRI?"

Natalie Hussey
11 min read
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