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Hot Off the Pen
Welcome to our blog.
We write about marketing, writing, and whatever else we can fit in the margins.
If you ever have any questions, we always have answers at hello@borrowedpen.com


What MedTech Marketers Can Learn from GE HealthCare’s $5.3 Billion Q2
GE Healthcare reports revenue reached $5.3B, up 5.7% YoY, while organic revenue grew 3.5%.

Natalie Hussey
6 min read


What A New Google AI Overview Study Means For Your SEO And GEO Strategy
Researchers out of Washington University in St. Louis, found that Google’s AI-generated answers frequently cite sources that do not appear on the first page of conventional search results for the same query.

Natalie Hussey
4 min read


Goldman Sachs’ Numantec Deal Shows What Medical Device Investors Want In 2026
Goldman Sachs' recent acquisition of Numantec shows a growing trend in Med Tech. Investors are looking beyond device innovation and focusing on specific commercial offerings. Here's what medical device founders and marketers need to know.

Natalie Hussey
6 min read


What The FDA Human Factors Town Hall Means For Medical Device Marketing
The FDA Human Factors Guidance Town Hall on July 22 reinforced that human factors are valuable for device sales and marketing teams.

Natalie Hussey
4 min read


Publishers Look To Withhold Content As The Open Web Bargain Is Breaking
Major media publishers are considering blocking Google crawlers, requiring registration, and renegotiating licensing agreements because AI-generated answers are using their reporting while sending fewer readers back to their websites.

Natalie Hussey
5 min read


The Night Corporate Speak Came To Dinner
I got an email party invite the other day from an old friend in what I am sure was his email marketing software. Like myself, he’s long been in corporate, but unfortunately, I fear corporate is now in him. When I opened the invite to his dinner party, there it was staring me in the face.

Natalie Hussey
2 min read


Study Finds Nearly 50% Of LinkedIn Content Is AI-Generated, Revealing A Larger Problem
AI did not create LinkedIn’s content problem. It exposed how many brands are publishing without a clear market position or a distinct point of view.

Natalie Hussey
4 min read


AI Search Is A New Content Channel, But It Is Also A Test Of Whether Your Brand Messaging Makes Sense
Marketing leaders are finding that when an AI platform looks across their website, executive commentary, product documentation, media coverage, and external references, it does not always find a consistent company story.

Natalie Hussey
6 min read


Healthcare M&A Hit $7.7 Billion in Q2 2026. Communication Could Decide Which Deals Deliver.
According to Kaufman Hall, hospitals and health systems announced 18 transactions in the second quarter of 2026, marking one of the strongest second-quarter totals since 2019. It also continues the momentum established by the 22 transactions announced in Q1. Further, this quarter also included three mega mergers and $7.7 billion in total transacted revenue.

Natalie Hussey
4 min read


The FDA’s New Human Factors Guidance Makes Usability Part Of The Product Story
Medical-device teams have traditionally treated human factors as a regulatory requirement. However, they also provide deep commercial insights.

Natalie Hussey
8 min read


The FDA’s PreCheck Pilot Program And The New Marketing Mandate For Domestic Pharma Manufacturing
On June 29, 2026, the FDA selected seven companies for the first cohort of its PreCheck Pilot Program, a new initiative designed to support the development of domestic pharmaceutical manufacturing facilities.

Natalie Hussey
8 min read


The FDA’s TAP Pilot Shows Why Medical-Device Commercialization Must Begin Before Clearance
The FDA’s latest expansion of its Total Product Life Cycle Advisory Program (TAP) should get the attention of more than regulatory teams. The updates also impact sales and marketing.

Natalie Hussey
7 min read


AI Agents Are Changing How B2B Buyers Find You
Agentic commerce is mostly considered a consumer trend. However, executives are also using Agentic AI to research vendors, compare offers, and decide which companies to hire without ever getting on a sales call.

Natalie Hussey
6 min read


Data Drift, Bias, & Context: Why AIs Like ChatGPT Will Always Need Human Input
Generative artificial intelligence (AI) large language models (LLMs) like ChatGPT can outperform humans on many tasks, but its inherent natu

Natalie Hussey
4 min read


Industry Niche Writing Sample: Engineering Market Research Report
Title: " Successful Battery Cell Design with Simulation"

Natalie Hussey
5 min read


Five Tips To Keep Your Medical Device Trade Show Marketing FDA Compliant
Trade shows offer medical device companies direct access to decision-makers, but without FDA-compliant marketing, you risk more than just a

Natalie Hussey
5 min read


Industry Niche Writing Sample: Radiology White Paper
Title: "What Is The Difference Between CT And MRI?"

Natalie Hussey
11 min read
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