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Welcome to our blog
The pen-ultimate writing hub! We write mostly about writing, but we also share subject matter expertise from time to time.


Five Email Sequences For SaaS Companies To Convert Free Trial Users Into Annual Subscribers
If your email sequence isn't charming, your users will ghost you faster than a bad Tinder date.

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4 min read


How Much SEO Should Fintech Companies Invest in AI vs. Traditional Search
Gartner predicts that by 2026, traditional search engine volume will drop by 25%, with search marketing losing market share to AI chatbots and other virtual agents.

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2 min read


Where SAAS Companies Can Post Their Demo Videos For More Exposure
A good product demo video is like a sales rep who works 24/7 and doesn't ask for PTO. Stop hiding it in the footer.

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3 min read


10 Ways To Help Your Clients Calculate ROI (And Sell More As Your ROI)
When the numbers are clear, so is the decision. Here's how to showcase the ROI of your B2B products and services.Â

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3 min read


Everything Your Manufacturing Website Needs: 15 Pieces Of Informative Content (Part 3 of 3)
If a customer visits your website, they're looking to understand who you are and what you do. Having the right content in place helps...

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3 min read


Everything Your Manufacturing Website Needs: Five Helpful User Features (Part 2 of 3)
The real point of your manufacturing website is to convert visitors into customers. These five helpful user features make it easy to buy from you.

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2 min read


10 Blog Ideas For Engineering Companies
Companies with blogs produce an average of 67% more leads monthly than companies that don't blog (Hubspot).

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3 min read


15 Sales Enablement Tools All B2B Engineering And Manufacturing Companies Need
These 15 sales enablement tools help you speak your client's language. They are technical where it counts, clear when it matters, and always on hand to close deals.

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4 min read


12 Insider Tips To Write CTAs That Close The Deal
You've sold them on how great your products and services are. Now tell them how to get them!

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2 min read


What Exactly Is A Landing Page, And Do I Need One If I Have A Website?
A Landing Page is like having a round-the-clock lead generation team you don't have to pay commission.Â

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3 min read


How Much Content Do I Actually Need?
How much content is enough content? Follow our strategy to find out.

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4 min read
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