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Welcome to our blog.
We write about marketing, writing, and whatever else we can fit in the margins.
If you ever have any questions, we always have answers at hello@borrowedpen.com


What an SEO Content Writer Really Does (and How It Helps Your Business)
Your competitor’s blog didn’t outrank you because it’s better. It outranked you because they hired someone who knows how to title an H1.”

Borrowed Pen
4 min read


Choosing the Best Content Writing Services for Your Business Needs
When you start looking for content writing services, every agency claims to be the “best.” They promise blogs that rank, landing pages that convert, and white papers that win awards. The problem? Not all of them are actually built to serve your specific business.

Borrowed Pen
3 min read


SEO Content Writing Explained in Plain English
SEO writing is one of those terms people nod along to in meetings right before secretly Googling it later. Don’t worry, we wrote this so it would find you after that meeting.

Borrowed Pen
4 min read


GEO Is Here: How SEO 2.0 and AI Search Are Changing the Game for Content Strategy
If you’ve spent years learning the rhythms of SEO, you already understand the heart of what comes next. Now, the way people find and interact with information is shifting toward AI-driven search.

Borrowed Pen
5 min read


25 Blog Topics That Answer Client Questions Immediately
If you’ve ever watched a prospect scroll your website and leave without taking action, there’s a good chance they had a question you didn’t answer fast enough. Prospective clients don’t want to dig for information. They want clear answers that remove friction and help them decide.

Borrowed Pen
3 min read


How Much SEO Should Fintech Companies Invest in AI vs. Traditional Search
Gartner predicts that by 2026, traditional search engine volume will drop by 25%, with search marketing losing market share to AI chatbots and other virtual agents.

Borrowed Pen
2 min read


Seven Personal Injury SEO Marketing Tips To Attract More Clients
With these seven personal injury marketing strategies, your personal injury law firm will rank higher on search engines. You’ll attract more

Borrowed Pen
3 min read
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