The 2026 Borrowed Pen Pricing Guide for Content, Market Research, and Marketing Strategy
- Borrowed Pen
- Oct 15, 2025
- 20 min read
We know pricing guides aren’t usually a page-turner, but when it comes to marketing services, the less plot twists appear on your invoice, the better.
Pricing should not read like fine print.
At Borrowed Pen, we believe the numbers should be on the page before the proposal hits your inbox. Our 2026 Borrowed Pen Pricing Guide gives you real numbers for our content writing, market research, marketing strategy, campaigns, and retainers before you ever book a call. We publish our ranges because nobody wants a mystery invoice, a vague “starting at” price, or a proposal that suddenly needs three extra chapters.
Your final proposal will depend on what you need planned, launched, or supported. However, our guide gives you our pricing ranges and the business context you need to start smart.
Skip Ahead To The Pricing You Need
Marketing Consulting And Strategy
Long-Form And Authority Writing
Content Strategy And Editorial Planning
Technical Documentation And Proposals
Partner And Sales Enablement Systems
Engineering Marketing Packages
Manufacturing Marketing Packages
Medical Device Marketing Packages
Real Estate Investment Marketing PackagesBorrowed Pen's Quick Start Guide
Borrowed Pen's Quick Start Guide
Not sure where to begin? Start with what you need the work to do. Some clients come to Borrowed Pen for a single project, like a landing page, audit, or case study. Others need deeper marketing strategy, market research, or ongoing marketing execution. Use this section to find the right starting point before you review the full pricing guide.
I Need Content
Best for blogs, SEO content, email campaigns, case studies, ghostwriting, thought leadership, white papers, industry reports, and ongoing content packages.
Typical Range: $300 to $10,000/month+
I Need A Landing Page Or Website Copy
Best for landing pages, homepage copy, service pages, full website copy, conversion copy, UX messaging reviews, and CRO support.
Typical Range: $900 to $15,000+
I Need Research Before I Make A Move
Best for market research, demand analysis, competitor reviews, ICP validation, buyer surveys, market entry reports, and opportunity analysis.
Typical Range: $100 to $65,000+
I Need Marketing Strategy
Best for brand messaging, positioning, content strategy, editorial planning, campaign strategy, marketing consulting, and creative direction.
Typical Range: $1,500 to $15,000+
I Need Technical Or Sales Materials
Best for technical documentation, regulatory-adjacent content, RFP support, sales enablement kits, partner materials, pitch decks, battlecards, product education, and asset libraries.
Typical Range: $500 to $75,000+
I Need Ongoing Marketing Support
Best for companies that need consistent writing, SEO, campaigns, reporting, sales enablement, strategy, and fractional marketing support.
Typical Range: $3,500 to $30,000+/month
You do not need to know the perfect package before you reach out. These categories are simply a way to understand what kind of support may fit your needs. We can help you identify the right scope, prioritize the work, and decide what should happen now, next, or later.
How We Price Our Marketing Services
Every Borrowed Pen project starts with the same basic question:
What does the marketing need to accomplish?
Some services are simple and clearly defined. Others require research, interviews, SEO planning, technical accuracy, design, stakeholder review, sales alignment, and industry-specific expertise.
A lower-cost project usually has a tighter scope, fewer deliverables, and a faster production process.
A higher-cost project usually includes deeper research, more assets, more decision-makers, more strategy, or more specialized subject matter.
Our guide helps you understand the range before you request a proposal.
What Impacts Your Final Price
Pricing ranges exist because marketing work changes based on the scope. A one-page landing page is not the same as a full sales funnel. A basic industry overview is not the same as a custom market study. A TOFU blog post is not the same as a technical white paper that needs interviews, research, and regulatory sensitivity. Your final quote may depend on:
Project Size And Deliverable Count: Counts include the number of pages, words, assets, products, services, locations, audiences, or campaign pieces included in the scope.
Research, Discovery, And Data Needs: Some projects need light background review. Others require interviews, surveys, data collection, competitor research, market analysis, or source review before writing begins.
Subject Matter Complexity: Technical, regulated, clinical, legal, or highly specialized work often requires more precision, deeper review, and stronger alignment with industry expectations.
Strategy, SEO, And Sales Support: Projects that include keyword strategy, campaign planning, reporting, publication support, sales team input, or conversion strategy usually require a more involved scope.
Design, Timeline, And Approval Process: Design needs, rush timelines, stakeholder reviews, approval steps, and formatting requirements can all affect the time and resources needed to complete the work well.
We define those details before the work begins, so you know what is included and what is not before you sign the dotted line.
How We Build Your Marketing Proposal
We build your proposal off your business goals. Then we define the deliverables, timeline, research needs, review process, and level of support required. Your proposal will include:
Project goals
Deliverables
Timeline
Investment
Payment terms
Review process
Optional add-ons
Recommended next steps
We price transparently with no hidden plot twists or invoice surprises.
How To Determine Your Marketing Spend
Before you choose a package, it helps to understand what level of spend makes sense for the work at hand. Smaller budgets are best for focused deliverables and clear starting points. Larger budgets are better suited for deeper research, broader strategy, or ongoing execution. The examples below can help you match your budget to your goals before we build a custom scope.
If You Have $1,000 To $5,000
A good range for focused projects or a strong starting point including:
SEO audits and analytics reports
Strategy sessions and messaging workshops
Landing pages and case studies
Basic ICP and market reports
Technical guides, battlecards, and light consulting
If You Have $5,000 To $10,000
A good range for defined packages and stronger strategy, including:
Small website copy projects
Content and brand strategy packages
Detailed market and competitor reports
Sales or partner enablement kits
Conversion copy, case study, or authority content packages
If You Have $10,000 To $50,000
A good range for full packages with strategy and execution, including:
Larger website copy projects
Campaigns, launches, and trade show packages
Demand analysis and market entry reports
Sales enablement, ABM, and proposal systems
Monthly retainers, content sprints, and research packages
If You Have $50,000+
A good range for high-stakes marketing decisions, large launches, and ongoing execution including:
Full-scale studies
Market expansion research
Marketing asset and case study libraries
Product education system
Done-for-you monthly marketing support
Not sure where your budget should land yet? We’ll help you figure it out. Your spend depends on your company size, sales goals, and how much work needs to happen before the marketing can perform. We can help you decide whether you need a focused project, a larger package, or ongoing support.
Marketing Consulting And Strategy
Marketing Consulting
Starts At $200/hour
Best for companies that need an outside brain before they commit to a campaign, website, content system, launch, or market move. Marketing consulting can support messaging audits, funnel reviews, campaign planning, sales content reviews, content direction, website feedback, and growth strategy.
Brand Messaging
Brand Messaging Workshop
$1,500–$3,000
Best for companies that need sharper language before updating a website, sales deck, campaign, or content plan.
Positioning And Value Proposition Development
$2,000–$5,000
Best for companies that need clearer differentiation, stronger market language, and a more direct way to explain value.
Full Brand Strategy Package
$4,000–$8,000
Best for companies that need a fuller language system across marketing, sales, leadership, and customer-facing content. Includes voice, tone, and a messaging playbook.
Marketing Retainers
Monthly retainers are best for companies that need steady support without hiring a full in-house marketing department.
Starter Retainer
$2,000–$3,000/month
Best for light monthly support, content updates, SEO basics, small campaigns, and consistent writing help.
Authority Retainer
$6,500–$10,000/month
Best for companies that need stronger monthly strategy, content, SEO, campaign support, and performance review.
Enterprise Retainer
$12,000–$18,000/month
Best for companies with multiple service lines, campaigns, departments, stakeholders, or ongoing content needs.
Custom Retainer
$20,000+/month
Best for companies that need embedded support, complex delivery, multi-channel execution, or fractional marketing leadership.
Campaign Packages
Product Launch Package
$5,000–$12,000
Best for companies launching a product, service, feature, location, or new offer. Packages can include launch messaging, landing page copy, emails, ads, campaign content, and sales support.
Quarterly Campaign Management
$6,000–$15,000
Best for companies that need a campaign planned, written, organized, and supported across a quarter.
Trade Show Marketing Package
$4,000–$10,000
Best for companies preparing for an event, conference, expo, or major sales opportunity. Packages can include booth messaging, event collateral, emails, landing page copy, social content, and post-show follow-up.
Landing Page Packages
Landing pages are built to capture leads, explain the offer, and give readers a clear next step. Each package includes design, copy, basic SEO, and conversion strategy.
Capture
$900
A single SEO-ready landing page.
Cultivate
$1,800
A multi-section landing page with CTA optimization.
Convert
$2,400
A full sales funnel page with A/B testing and refined messaging.
SEO And Analytics
SEO Audit
$1,000–$2,000
Best for companies that need to understand what is helping, hurting, or missing from their search presence.
SEO And Keyword Strategy
$1,500–$3,500
Best for companies that need a keyword direction before building new content, service pages, landing pages, or campaigns.
Analytics And Performance Reporting
$750–$2,000/month
Best for companies that need clearer reporting on what is working, what is not, and where to focus next.
Monthly SEO Management
$1,000–$2,500/month
Best for companies that need ongoing SEO support, content optimization, and search performance improvement.
Content Design And Formatting
Design Add-On
$250–$750 each
Best for PDFs, one-pagers, white papers, and polished content assets.
Full Layout And Branding Add-On
$1,000–$3,000
Best for larger documents, branded reports, white papers, sales pieces, and content that needs a more finished visual presentation.
Content Writing
Our content writing is grounded in research, shaped by SEO strategy, and written to sound like your brand. It is built for companies that need content with a job to do.
Standard Content Writing
Starts At $0.15/word
Best for blogs, email content, SEO articles, educational content, and ongoing brand storytelling.
Buzz
$300/month
Includes 1,500 words.
20% off
Best for lighter monthly content needs.
Engagement
$480/month
Includes 3,000 words.
36% off
Best for brands that want a steady monthly publishing rhythm.
Conversion
$780/month
Includes 10,000 words.
48% off
Best for companies with larger ongoing content needs.
Custom Content Packages
Price varies by deliverables
Best for companies that need a custom content plan, mixed assets, or a different publishing volume.
Annual content packages include a free content audit and SEO keyword list.
Ghostwriting
Ghostwriting is best for thought leadership, executive articles, books, speeches, founder content, and authority-building pieces written in your voice.
Simple Ghostwriting
$50–$100/page
Intermediate Ghostwriting
$100–$250/page
Advanced Ghostwriting
$250–$500/page
Executive Ghostwriting For Articles
$300–$600 per 500 words
Perfect for executive articles, LinkedIn thought leadership, and industry commentary.
Note: Additional costs may include research, consulting, design, or travel.
Website And Conversion Copy
Your website should explain what you do, why it matters, and what someone should do next.
Homepage Copy
$1,200–$2,500
Best for companies that need a stronger first impression and clearer conversion path.
Service Pages
$600–$1,200 each
Best for companies that need to explain specific services, solutions, practice areas, offers, or capabilities.
Full Website Copy
5–7 pages: $4,000–$8,500
Best for smaller websites, focused service businesses, and companies updating their core message.
Full Website Copy
10+ pages: $8,500–$15,000
Best for larger websites, multi-service companies, and more complex buyer journeys.
Add-On CRO Optimization
$500–$1,500
Best for companies that need stronger calls to action, page flow, lead capture, and conversion points.
Add-On UX Messaging Review
$500–$1,200
Best for companies that need feedback on how clearly the website moves users from interest to action.
Long-Form And Authority Writing
Long-form content is best for companies that need to build credibility, explain complex ideas, educate buyers, and support sales conversations.
Authority Blogs
$600–$1,500
Thought Leadership And Editorial Articles
$800–$2,500
White Papers
$2,500–$8,000
Industry Reports
$3,500–$10,000
Case Studies
$750–$2,500
Campaign And Launch Writing
Campaign writing connects the message, offer, buyer stage, channel, and follow-up.
Mini-Campaign
$2,500–$6,000
Best for smaller launches, focused promotions, lead magnets, or event support. Includes 3 to 5 assets.
Full Campaign
$6,000–$15,000
Best for larger campaigns with multiple channels, touchpoints, or buyer stages. Includes 6 to 10 assets.
Launch Copy Package
$5,000–$12,000
Can include emails, landing page copy, ads, and launch messaging.
Quarterly Content Sprint
$6,000–$15,000
Best for companies that need focused content production and campaign support over a defined quarter.
Add-On Strategy And Creative Direction
$1,000–$3,000
Best when the writing needs stronger campaign strategy, message direction, or creative oversight.
Content Strategy And Editorial Planning
One-Time Strategy And 90-Day Editorial Calendar
$2,000–$5,000
Best for companies that need a clear publishing direction for the next quarter.
Full Annual Content Strategy And Keyword Clusters
$6,000–$12,000
Best for companies that need a year-long content plan tied to SEO, audience needs, and business goals.
Quarterly Editorial Calendar Update
$750–$2,000
Best for companies that already have a strategy and need regular planning support.
Content Operations And Workflow Setup
$2,500–$7,500
Best for teams that need a better system for content planning, approvals, production, and publishing.
Strategy And Monthly Oversight Add-On
$1,000–$2,500/month
Best for companies that need ongoing strategy review without a full retainer.
Market Research
Research gives your marketing a sharper pencil. It helps you make better decisions before you spend heavily on content, campaigns, sales, launches, or expansion.
Market Research Reports
Basic Industry Reports
$100–$1,000
Best for high-level overviews of an industry, market, or competitor space.
Detailed Market Reports
$3,500–$5,000
Best for deeper insight into products, services, audience behavior, competitors, and market conditions.
Custom Research
$5,000–$50,000+
Best for commissioned studies, custom data collection, analysis, and strategic recommendations.
Low-Cost Surveys
$5,000–$7,000
Best for focused online survey work with smaller sample sizes.
Focus Groups
$4,000–$12,000
Best for qualitative insight, message testing, buyer feedback, or product perception research.
Full-Scale Studies
$20,000+
Best for multi-method research that needs enterprise-level insight.
Ongoing Market Intelligence
Quarterly Market Insights Subscription
$2,000–$4,000/quarter
Best for companies that want regular updates on market shifts, competitors, audience behavior, and emerging opportunities.
Competitor Tracker Setup
$1,500–$3,000
Best for companies that need a repeatable system for tracking competitor messaging, pricing, offers, positioning, and market moves.
Annual Research Retainer
$10,000–$25,000/year
Best for companies that need research support across the year.
Market Research And Demand Analysis
Light Demand Snapshot
$3,500–$7,500
Best for a focused look at demand signals, buyer interest, and early market opportunity.
Full Demand Analysis
$8,000–$18,000
Best for companies evaluating a product, service, market, or campaign investment.
Comprehensive Market Demand Model
$20,000–$45,000+
Best for companies that need deeper modeling, segmentation, data synthesis, and strategic recommendations.
Add-On Competitor Pricing Map
$1,500–$3,500
Add-On Buyer Survey
$5,000–$7,000
Market Entry And Expansion Research
Single-Market Entry Report
$10,000–$20,000
Best for companies entering a new city, region, vertical, service category, or buyer segment.
Multi-Market Expansion Analysis
$20,000–$40,000
Best for companies comparing growth opportunities across multiple markets. For 2 to 3 regions.
Global Entry Assessment
$35,000–$65,000+
Best for companies evaluating international expansion or broader market-entry risk.
Add-On Competitive Matrix
$2,500–$5,000
Add-On Channel Partner Mapping
$3,000–$7,500
Competitive And Opportunity Analysis
Competitor Snapshot
$4,000–$8,000
Best for a focused look at your competitive environment. For 5 to 8 competitors.
Full Competitive Landscape
$10,000–$20,000
Best for deeper competitive research, positioning review, and market comparison. For 10 to 20 competitors.
Opportunity Gap Analysis
$12,000–$25,000
Best for identifying unmet needs, underused positioning angles, content gaps, and market openings.
Product Viability And Positioning Opportunity Report
$7,500–$18,000
Best for companies deciding whether a product, offer, service, or market position has room to win.
Add-On Messaging Tear-Down
$2,000–$4,000
Local Or Niche Market Reports
Local Market Overview
$100–$1,000
Best for a high-level look at a local market.
Niche Market Deep Dive
$2,500–$7,500
Best for focused industries, specialty markets, local audiences, or niche buyer groups.
Localized Expansion Report
$3,500–$10,000
Best for companies evaluating a new local or regional growth opportunity.
Community Or District-Level Economic Scan
$1,500–$4,000
Best for local economic, community, civic, or district-level research.
ICP Research And Validation
Basic ICP Framework
$2,000–$5,000
Best for companies that need a clearer picture of their best-fit customer.
ICP And Persona Development
$5,000–$12,000
Best for companies that need audience segments, buyer profiles, pain points, decision drivers, and messaging guidance.
ICP Validation Study
$12,000–$25,000
Best for companies that need to validate assumptions with real market input. Includes interviews and surveys.
Multi-Segment ICP System
$20,000–$45,000
Best for companies with multiple audiences, verticals, buyer groups, or sales motions. For 3 to 5 personas.
Add-On Message-Market Fit Testing
$3,500–$8,000
Technical Writing
Technical writing is for companies that need accurate information without forcing the reader to decode every line. It supports documentation, compliance-adjacent content, product education, sales materials, proposals, and technical buyer communication.
Per-Word Technical Writing
Simple
$0.15–$0.25/word
Intermediate
$0.25–$0.50/word
Advanced
$0.50–$1.50/word
Regulatory
$0.75–$2.00/word
Simple Documents
$500–$2,500
Best for manuals, guides, and straightforward documentation.
Complex Documents
$2,500–$10,000
Best for white papers, compliance documents, technical explanations, and more involved materials.
Technical Writing Monthly Retainers
$2,000–$8,000/month
Best for companies that need ongoing technical writing support.
Technical Documentation And Proposals
Technical Manuals And Guides
$750–$3,000
Complex Technical Documentation
$3,000–$12,000
Regulatory-Adjacent Documentation
$4,000–$15,000
Best for FDA, ISO, CE, and similar preparation materials.
RFP And Proposal Writing
$2,500–$10,000
Best for teams that need strong proposal language, executive summaries, differentiators, and submission-ready content.
Technical Proposal Systems
$5,000–$15,000
Best for companies that need templates, modular proposal content, and reusable language systems.
Annual Documentation Retainer
$2,500–$8,000/month
Best for companies with ongoing documentation, proposal, or technical content needs.
Partner And Sales Enablement Systems
Sales Enablement Starter Kit
$2,500–$7,500
Best for companies that need stronger sales materials without building a full system.
Partner Enablement Kit
$5,000–$15,000
Best for OEMs, distributors, reseller partners, and channel teams.
Full Sales Enablement System
$10,000–$35,000
Can include playbooks, scripts, sheets, flows, objection handling, and buyer education content.
Pitch Deck Development
$2,500–$7,500
Best for sales, investor, partner, or leadership presentations.
Battlecards And Competitive Sheets
$1,000–$3,000 each
Best for sales teams that need clear comparison language and objection support.
Distributor And Partner Portal Content
$3,500–$10,000
Best for companies that need better content for partners, distributors, and channel teams.
Specialty Asset Libraries
Micro Library
$3,000–$7,500
Includes 10 to 15 assets.
Mid Library
$7,500–$15,000
Includes 20 to 30 assets.
Enterprise Library
$15,000–$40,000
Includes 40 to 60+ assets.
Custom Library Buildout
$40,000–$75,000+
Best for companies building a full content, sales, product, or enablement library.
Add-On Design And Layout
$150–$600 per asset
Product Education
Quick-Start Product Guides
$1,000–$4,000
Full Training And Education Kit
$5,000–$15,000
Video Scripts For Product Training
$500–$1,500 each
In-App Messaging And UX Microcopy
$1,500–$5,000
Product Education Library
$10,000–$25,000
Best for multi-format product education content.
Customer Onboarding Flows
$3,500–$7,500
B2B Marketing Packages
B2B Growth Retainer
$7,000–$15,000/month
Best for CEOs, CMOs, or marketing directors at mid-size to enterprise B2B firms that want a full-funnel content and campaign system tied to revenue. Can include monthly content strategy, KPI review, quarterly performance audits, 2 to 3 long-form thought leadership blogs or white papers, CRM integration and reporting, one case study or client success story, LinkedIn or email newsletter writing, and campaign or landing page copy for lead generation.
B2B Brand Positioning And Messaging Framework
$8,000–$20,000 one-time
Best for founders and marketing leads refining or reintroducing their brand. Can include a discovery workshop with leadership and sales, internal rollout presentation, competitor and voice-of-customer research, messaging guide, tagline, elevator pitch, tone, proof points, brand pillars, value proposition, and differentiator matrix.
Sales Enablement Content Bundle
$5,000–$12,000 per package
Best for B2B sales teams that need refined materials to clarify value, answer objections, and move deals forward. Can include capability deck or brochure copy, sales rep messaging guide, solution briefs, one-pagers, proposal templates, follow-up email templates, comparison sheets, and objection-handling sheets.
Industry Report Or White Paper Package
$8,000–$18,000 per report
Best for B2B companies that want to demonstrate expertise and generate leads through deeper research content. Can include research planning, outline, landing page copy for gated download, data gathering and synthesis, executive summary, pull quotes, writing, editing, and visual integration.
Website And Conversion Rewrite
$7,500–$20,000
Best for established B2B firms with high-value offerings and underperforming websites.
Can include website and UX audit, homepage rewrite, service page rewrites, industry page rewrites, CTA copy, lead form copy, SEO keywords, metadata optimization, and optional collaboration with your web team.
Account-Based Marketing Content Kit
$6,000–$15,000 per campaign
Best for B2B teams targeting key accounts or verticals through personalized campaigns.
Can include account research, personalization strategy, outreach email templates, LinkedIn message templates, microsite or landing page copy, and account-specific case study or presentation content.
Annual Content Writing Packages
Landing Pages
eCommerce Marketing Packages
eCommerce Growth Retainer
$6,000–$15,000/month
Best for founders, CMOs, and brand directors managing multiple channels who need ongoing campaign strategy, conversion copy, and analytics. Can include a monthly campaign calendar, analytics report, 4 to 6 product or lifestyle blog articles, 2 to 4 landing pages or sales pages per month, email campaigns, ongoing CRO and A/B testing support, retargeting ad copy, and quarterly content and audience audits.
Product Launch And Conversion Campaign
$5,000–$12,000 per launch
Best for teams launching new products, seasonal drops, or subscription bundles. Can include pre-launch emails, teaser ads, product page copy, SEO optimization, landing page copy, ad set variants, launch-day email series, post-purchase follow-up, and social or ad copy.
Conversion Copy And UX Rewrite
$4,500–$10,000
Best for eCommerce brands with traffic but low conversion rates or high bounce rates.
Can include CRO audit of the homepage, product detail pages, and checkout flow, plus copy rewrites, A/B test copy variants, CTA testing, headline testing, offer testing roadmap, and brand voice alignment.
Product Copy Library
$2,500–$10,000 depending on SKU count
Best for eCommerce brands with multiple SKUs or collections. Can include messaging audit, SEO keyword integration, product titles, short descriptions, long-form detail sections, meta descriptions, batch delivery for 10 to 50+ SKUs per round, and a brand style guide for internal product uploads.
Annual Content Writing Packages
Landing Pages
Engineering Marketing Packages
Engineering Marketing Retainer
$6,000–$12,000/month
Best for principals, marketing managers, or business development directors at engineering firms that need consistent marketing and technical content. Can include monthly content calendar, strategy session, 2 to 3 technical or industry blog articles per month, quarterly project case studies and one-pagers, RFP and proposal writing support, website maintenance, SEO optimization, email newsletters, analytics, and report review.
Proposal And RFP Writing Package
$4,000–$10,000 per proposal
Best for civil, structural, and environmental engineering firms competing for public or private contracts. Can include full proposal writing or editing support, QA review before submission, compliance and formatting review, resumes, project description rewrites, executive summary, and differentiator development.
Project Case Study Library
$3,500–$8,500 per bundle
Best for engineering or design firms that need completed projects turned into sales-ready proof. Can include interviews with project managers or lead engineers, PDF and web-ready formats, 3 to 5 project case studies, image captions, data visualization, and summary metrics.
Website And Service Page Rewrite
$6,000–$15,000
Best for engineering firms with outdated or overly technical websites.
Can include homepage, service page, and about page rewrites, project portfolio summaries, staff bio refreshes, SEO optimization, accessibility recommendations, mobile recommendations, and CTA alignment.
Annual Content Writing Packages
Landing Pages
Healthcare Marketing Packages
Full-Service Healthcare Marketing Retainer
$5,000–$12,000/month depending on volume and modalities
Best for healthcare groups, imaging centers, specialty clinics, and providers that need month-to-month marketing management without hiring in-house. Can include monthly blogs, SEO optimization, patient education campaigns, referral partner newsletters, Google Ads, local SEO management, and quarterly performance reports.
Referral Relationship Builder Package
$4,000–$8,000 per project or quarterly
Best for practice managers and physician liaisons that need stronger referral consistency.
Can include quarterly referring-physician newsletters, referral outreach emails, follow-up templates, print and digital brochures, educational handouts, and tracking spreadsheets.
Patient Education Content Bundle
$3,000–$7,000 per package
Best for clinics focused on improving patient confidence, reducing no-shows, and increasing self-scheduled appointments. Can include web copy, print handouts, blog series, FAQ libraries, “What to Expect” pages, and post-visit email templates.
New Service Or Location Launch Campaign
$6,500–$15,000 per launch
Best for healthcare systems, imaging centers, and clinics launching new modalities, services, or facilities. Can include announcement landing page, press release, email campaigns, social campaigns, local SEO setup, Google Ads copy, branded flyers, and front-desk handouts.
Website And Service Page Overhaul
$6,000–$15,000 depending on page count
Best for ambulatory centers, specialty clinics, or hospitals with outdated or unclear web content. Can include website content audit, homepage rewrite, service page rewrites, about section rewrites, SEO keywords, metadata optimization, ADA and HIPAA-safe formatting, and optional landing page testing.
Annual Content Writing Packages
Landing Pages
Legal Marketing Packages
Website Rebrand And Content Upgrades
Core Rewrite
$6,500–$8,000
Includes 10 rewritten pages: Home, about, 6 practice area pages, and 2 attorney bios.
Full Authority Upgrade
$12,000–$16,000
Includes 20+ pages, full SEO rewrite, schema, and competitor messaging analysis.
Premium Rebrand
$18,000–$25,000
Includes 25 to 40 pages, messaging framework, tagline, and conversion UX copy.
Done-For-You Content And Local SEO Retainers
Starter Growth Retainer
$2,500/month
Includes content, GBP, and SEO reporting.
Full Demand Engine
$4,500/month
Includes content, SEO, intake CRO, backlinks, and reporting.
All-In Fractional CMO Plan
$6,500/month+
Includes everything above, paid ads management, and a quarterly strategy deck.
Practice Area Expansion And Local SEO Demand Reports
Base Expansion Report
$2,000
Includes practice area viability assessment, estimated case volume and lead sources, competitor landscape, referral ecosystem analysis, go or no-go decision summary, and 30-minute findings call.
Full Expansion Strategy Report
$3,500
Includes everything in the base report plus ideal client profile, messaging angles, recommended differentiation, positioning, intake and conversion considerations, suggested pricing, urgency and value triggers, and a 45-minute partner strategy call.
Expansion And Messaging Package
$5,500
Includes everything above plus draft headlines, value propositions, practice area landing page outline, CTA options, offer positioning, objection-handling, intake scripting, and a 60-minute implementation call.
Add-On Additional Practice Area Or Geography
$1,000 each
Add-On 90-Day Execution Plan
$1,500
Includes content and SEO roadmap, 3 landing page outlines, metadata, link-building plan, GBP optimization plan, and rollout sequence.
Annual Content Writing Packages
Landing Pages
Manufacturing Marketing Packages
Trade Show Content Package
$6,500–$12,500
Best for sales and business development leaders preparing for trade shows. Can include a 2 to 4 page product brochure, two one-pagers, product spec sheet, value proposition sheet, comparison sheet, booth messaging, headline copy, pre-show emails, pre-show social posts, during-event social posts, post-show social posts, demo script, 30-second elevator pitch, QR-based lead capture copy, CTA copy, and follow-up emails.
Industry Opportunity And Competitive Analysis
$10,000–$25,000
Best for sales and leadership teams evaluating new territories, industries, or accounts.
Can include industry trend mapping, NAICS/SIC data, CapEx insights, competitor marketing and pricing analysis, TAM/SAM opportunity calculation, channel strategy recommendations, and opportunity analysis.
OEM Partner Marketing Kit
$5,000–$12,000
Best for sales managers, account reps, and distributor coordinators that rely on third-party partners. Can include co-branding guidelines, joint sell sheets, partner onboarding materials, distributor email templates, and rep email templates.
Product Launch Accelerator
$15,000–$35,000
Best for manufacturers rolling out new equipment, technology upgrades, new lines, added capabilities, new machining processes, alloy offerings, or automation capabilities. Can include product positioning, launch messaging, 3D product brochure, technical spec rewrite, website product page overhaul, launch campaign, email copy, LinkedIn ad copy, landing page copy, buyer persona mapping, and sales process mapping.
Annual Content Writing Packages
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Medical Device Marketing Packages
Trade Show Content Package
$6,500–$12,500
Best for medtech and medical device companies attending RSNA, HIMSS, AAOS, DeviceTalks, MD&M, and similar events. Can include a 2 to 4 page product brochure, two one-pagers, product spec sheet, value proposition sheet, comparison sheet, booth messaging, headline copy, pre-show emails, pre-show social posts, during-event social posts, post-show social posts, demo script, 30-second elevator pitch, QR-based lead capture copy, CTA copy, and follow-up emails.
Turnkey Digital Marketing Services
$9,500–$30,000/month
Best for seed to Series B medtech companies with growth goals but lean staffing. Ideal for companies that need strategy, content, ads, and reporting done monthly without hiring a full marketing team.
Medical Device Opportunity And Market Demand Research
$9,500–$20,000
Best for pre-FDA devices, pivots, Series A to C investor prep, and commercialization decisions. Can include TAM/SAM/SOM market sizing, competitive landscape review, messaging gap analysis, buyer segmentation, voice-of-customer interviews or survey analysis, adoption barrier reporting, objection analysis, positioning recommendations, and go-to-market angle.
Add-On Investor-Ready Slide Deck Summary
$3,500+
Add-On Product Feature Prioritization Matrix
$2,000+
Add-On Competitor Pricing And Claims Audit
$3,800
Compliant GTM And Product Launch Sales Enablement Package
$12,500–$26,000
Best for FDA 510(k) cleared products, software with clinical claims, and regulated devices.
Can include FDA-compliant messaging framework, value propositions, website copy, lead generation product landing page, launch announcement, PR copy, 5-email nurture sequence, sales follow-up sequence, sales enablement kit, demo script, objection matrix, one-pager, distributor outreach templates, KOL outreach templates, regulatory-safe copy review, and internal checklist.
Annual Content Writing Packages
Landing Pages
Radiology Marketing Packages
Full-Service Radiology Marketing Retainer
$5,000–$12,000/month depending on volume and modalities
Best for radiology groups, outpatient imaging centers, and IDTF networks that want patient growth and referral visibility without hiring in-house. Can include monthly blog writing, SEO optimization for imaging keywords, patient education campaigns, referral partner newsletters, Google Ads, local SEO management, and quarterly performance reports tied to appointment growth.
Referral Relationship Builder Package
$4,000–$8,000 per project or quarterly
Best for practice managers and physician liaisons seeking stronger referral consistency.
Can include quarterly referring-physician newsletters, referral outreach emails, follow-up templates, print and digital brochures, educational handouts, and referral engagement tracking.
Diagnostic Campaign Launch Package
$7,500–$20,000 per launch
Best for imaging centers launching new modalities or locations, such as 3T MRI, low-dose CT, cardiac CT, or a new satellite office. Can include announcement landing page, optimized ad copy, email campaign for referring physicians and patients, press release, local PR outreach, social media launch series, branded handouts, and front-desk signage.
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Landing Pages
Real Estate Investment Marketing Packages
Market Research And Positioning Report
$6,000–$15,000 per market
Best for developers, REIT executives, and acquisitions teams evaluating new markets or repositioning assets. Can include a market overview report with data visualization, competitor and rent comps analysis, demographic summary, absorption trend summary, positioning brief, ideal tenant analysis, pricing guidance, brand positioning, and optional investment summary deck.
Fundraising And Offering Memorandum Copywriting
$7,000–$20,000 per project
Best for investment managers and capital raise teams preparing PPMs, offering decks, or investor pitch materials. Can include executive summary, fund overview copy, investment thesis, target market writing, risk factor language, terms language, returns language, and deck alignment.
Real Estate Marketing Retainer
$5,000–$12,000/month
Best for marketing directors, investor relations teams, and developers managing multiple assets or projects. Can include monthly content strategy, KPI alignment meeting, investor update emails, quarterly reports, SEO articles, market trend content, project milestone content, property landing pages, portfolio landing pages, press release writing, media distribution, optional Google Ads and LinkedIn campaign management, and quarterly analytics.
Investor Relations Content Package
$4,000–$9,000 per quarter
Best for REIT communications teams and investor relations managers that need consistent investor updates and presentation support. Can include quarterly investor newsletter, annual report, performance summary, executive letters, shareholder updates, financial narrative writing, earnings summary language, call summary language, and IR presentation deck copy.
Annual Content Writing Packages
Landing Pages
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