The 2026 Borrowed Pen Pricing Guide for Content, Research, and Strategy That Connects
- Borrowed Pen
- Oct 15
- 4 min read
Updated: Nov 11
We know pricing guides aren’t usually a page-turner, but when it comes to marketing services, the less plot twists appear on your invoice, the better.
You run a business that measures performance. Every expense creates value, and every partner is expected to prove theirs. Marketing is no exception. The question is never how much something costs, but what it earns.
The 2026 Borrowed Pen Services Pricing Guide is built for that level of thinking. Our goal is to help you see measurable results from clear strategy, strong storytelling, and research that informs every decision.
The content we create is built to perform, not just to look good on the page. Every proposal we create is customized to your unique needs, but our 2026 Pricing Guide gives you a transparent look at how we price across services, projects, and retainers.
Skip Ahead To Our Marketing Services Pricing:
Discounts Available For Select Partners
We believe great work should be accessible to the people and organizations doing meaningful things in the world. That’s why we offer values-aligned pricing options for partners who need a little extra flexibility, including:
Nonprofit organizations
Educational institutions
Emerging or under-resourced brands and founders
Strategic agency and white-label partnerships
Multi-project retainers and bulk content packages
Long-term renewal clients
Referral partners who send new business our way
All new clients onboarding with us for the first time
Want to see if you qualify? Send us a quick message and we’ll walk you through the options that fit your budget and timeline.
How We Price: Built on a Proven Six-Step Methodology
Every project we take on follows our six-step process designed to move your message from research to measurable results:
Draw the Path: We start with market research and audience insights to define your direction.
Sketch the Strategy: We craft the messaging and positioning that connect your brand to your market.
Ink the Plan: We turn strategy into action with content calendars and marketing plans.
Pen the Message: We write content that sounds like you and inspires action.
Outline the Content: We manage delivery and publication across the right channels.
Optimize & Rewrite: We track, analyze, and refine so your message keeps working harder for you.
Your investment covers more than messaging, you get a process designed for results.
Content Writing
Starts at $0.15 per word.
Our content writing is grounded in research, shaped by SEO strategy, and written to sound like you. Perfect for ongoing brand storytelling, blogs, and email campaigns.
We also offer discount pricing on annual content packages:
Package | Price | Discount | Description |
Buzz | $300/Month | 20% Off | 1500 Words |
Engagement | $480/month | 36% Off | 3000 Words |
Conversion | $780/month | 48% Off | 10,000 Words |
Custom | Varies | Varies | Deliverables Vary |
Our annual packages include a FREE content audit and SEO keyword list.
SEO & Analytics
Create content that creates measurable growth with search and performance tracking.
SEO + Keyword Strategy: $1,500–$3,500
Monthly SEO Management: $1,000–$2,500/month
Analytics + Performance Reporting: $750–$2,000/month
Landing Page Packages
Designed to capture leads, tell your story, and convert readers into clients.
Package | Price | Description |
Capture | $900 | A single, SEO-ready landing page. |
Cultivate | $1,800 | Multi-section landing pages with CTA optimization. |
Convert | $2,400 | Full sales funnel pages with A/B testing and messaging refinement. |
Each package includes design, copywriting, basic SEO, and conversion strategy.
Content Design & Formatting
Give your content the polish it deserves.
Design Add-On (PDF, one-pager, white paper): $250–$750 each
Full Layout & Branding Add-On: $1,000–$3,000
Content Strategy
Before your message hits the page, it needs a plan. Our content strategy services connect your business goals to measurable outcomes through SEO, storytelling, and audience insight.
Content Strategy Session: $1,500–$3,000
Full Content Strategy Development: $3,000–$7,000
Quarterly Content Strategy Refresh: $1,000–$2,500
Technical Writing
Where precision meets storytelling. From user manuals to regulatory documents, we make complex information readable, accurate, and compliant.
Per-Word Pricing:
Simple: $0.15–$0.25
Intermediate: $0.25–$0.50
Advanced: $.50–$1.50
Regulatory: $0.75 – $2.00
By Project:
Simple Documentation (user manuals, installation guides): $500–$2,500
Complex Documentation (white papers, compliance documents): $2,500–$10,000
Monthly Retainers:
$2,000–$8,000/month depending on complexity and ongoing needs.
Additional costs may include: Research, consulting, formatting, design, or specialized software.
Market Research
Research is the foundation of smart marketing. We use competitive analysis, focus groups, and industry data to guide your strategy.
Type | Price Range | Overview |
Basic Industry Reports | $100–$1,000 | High-level overview of your space and competitors. |
Detailed Market Reports | $3,500–$5,000 | Deep dives into products, services, and audience behavior. |
Custom Research | $5,000–$50,000+ | Commissioned studies with data collection, analysis, and recommendations. |
Low-Cost Surveys | $5,000–$7,000 | Online surveys with small sample sizes. |
Focus Groups | $4,000–$12,000 | In-person or virtual sessions for qualitative insights. |
Full-Scale Studies | $20,000+ | Multi-method research for enterprise-level insight. |
Ongoing Market Intelligence
Keep your competitive edge sharp all year long with:
Quarterly Market Insights Subscription: $2,000–$4,000/quarter
Competitor Tracker Setup: $1,500–$3,000
Annual Research Retainer: $10,000–$25,000/year
Marketing Consulting
Starts at $200/hour
When you need an outside brain to clarify your messaging, audit your funnel, or map strategy before investing in a campaign. Our consulting is rooted in both creativity and data, helping you connect the dots between story and sales.
Marketing Retainers
Ongoing support for brands ready to scale with consistent, measurable content and strategy.
Starter Retainer: $2,000–$3,000/month
Authority Retainer: $6,500–$10,000/month
Enterprise Retainer: $12,000–$18,000/month
Custom Retainer: $20,000+/month
Marketing Campaign Packages
All-in-one options for launches, trade shows, and quarterly campaigns.
Product Launch Package: $5,000–$12,000
Trade Show Marketing Package: $4,000–$10,000
Quarterly Campaign Management: $6,000–$15,000
Brand Messaging
Build your brand voice and positioning before you publish a single word.
Brand Messaging Workshop: $1,500–$3,000
Positioning & Value Proposition Development: $2,000–$5,000
Full Brand Strategy Package (Voice, Tone, Messaging Playbook): $4,000–$8,000
Ghostwriting
Whether it’s thought leadership, books, or executive blogs, we write in your voice to amplify your authority.
Per Page Pricing:
Simple: $50–$100
Intermediate: $100–$250
Advanced: $250–$500
Additional costs may include: Research, consulting, design, or travel, depending on the project scope.
Custom Projects & Add-Ons
Every engagement can include tailored research, design, formatting, or consulting as needed. We’ll define these in your proposal before we ever begin. No hidden pilot twists, just strategic collaboration.
We also offer a new client discount of 10% for your first project with us. Get it here.
Ready to Invest in Your Growth?
If you’re ready to grow your reach, sharpen your message, or test a new market, we’ll help you find the right starting point.
Contact Borrowed Pen to request your custom proposal for 2026.
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