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Welcome to our blog
The pen-ultimate writing hub! We write mostly about writing, but we also share subject matter expertise from time to time.


Does Your Copy Pass the “Smart But Human” Test?
You want your business to sound credible. Capable. Trustworthy. However, in trying to sound smart, many brands end up sounding robotic.

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1 min read


How to Build a Pillar Content Strategy for B2B SEO
Want help turning your scattered content into a strategic SEO system? We build pillar content that performs on-page and in the pipeline.

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2 min read


Keyword Research 101: For Clients, Not Content Nerds
If the phrase “keyword research” makes your eyes glaze over, you’re not alone. A lot of our clients know they need it but don’t quite know what it is, how it works, or how it ties into real business results.

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3 min read


What To Do If Your SEO Blog Post Does Not Convert
SEO blog posts help you rank on search engines, but do not always convert readers into buyers. Unfortunately, in B2B marketing, ranking alone isn’t the win. The win is qualified traffic that leads to action.

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2 min read


Five Email Sequences For SaaS Companies To Convert Free Trial Users Into Annual Subscribers
If your email sequence isn't charming, your users will ghost you faster than a bad Tinder date.

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4 min read


How Much SEO Should Fintech Companies Invest in AI vs. Traditional Search
Gartner predicts that by 2026, traditional search engine volume will drop by 25%, with search marketing losing market share to AI chatbots and other virtual agents.

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2 min read


Where SAAS Companies Can Post Their Demo Videos For More Exposure
A good product demo video is like a sales rep who works 24/7 and doesn't ask for PTO. Stop hiding it in the footer.

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3 min read


10 Ways To Help Your Clients Calculate ROI (And Sell More As Your ROI)
When the numbers are clear, so is the decision. Here's how to showcase the ROI of your B2B products and services.

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3 min read


Everything Your Manufacturing Website Needs: 15 Pieces Of Informative Content (Part 3 of 3)
If a customer visits your website, they're looking to understand who you are and what you do. Having the right content in place helps...

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3 min read


Everything Your Manufacturing Website Needs: Five Helpful User Features (Part 2 of 3)
The real point of your manufacturing website is to convert visitors into customers. These five helpful user features make it easy to buy from you.

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2 min read


Everything Your Manufacturing Website Needs: 10 Basic Web Pages (Part 1 of 3)
With the right core web pages in place, your manufacturing website works 24/7 to show people what you do, who you help, and how to get started.

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2 min read


How Much Content Do I Actually Need?
How much content is enough content? Follow our strategy to find out.

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4 min read
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