Everything Your Manufacturing Website Needs: 15 Pieces Of Informative Content (Part 3 of 3)

If a customer visits your website, they're looking to understand who you are and what you do. Having the right content in place helps them explore your capabilities and feel confident reaching out.

Your buyers want to know you've done this before, and you know your stuff. Your website content part is all about building credibility and removing doubt. Let's be honest. Anyone can say they make quality parts, but showing it? That's where your website content comes in. 

Here are the website content trust signals that help you win contracts and get shortlisted faster:

1. Case Studies: Highlight successful projects and demonstrate how your solutions solved customer problems, showcasing your experience and expertise.

   
   

2. Customer Testimonials: Display reviews from satisfied clients to build credibility and highlight your reliability and quality.

   
   

3. Certifications & Compliance: Show your industry certifications and compliance with relevant standards to build trust and demonstrate your quality assurance.

   
   

4. Product Demos or Interactive Features: Use interactive demos or videos to help visitors understand how your products work or how to use them.

   
   

5. Manufacturing Process Overview: Explain how your manufacturing process works, highlighting quality control and efficiency.

   
   

6. Sustainability Practices: Show your commitment to eco-friendly practices and sustainability in your manufacturing process to appeal to environmentally-conscious customers.

   
   

7. Process Flow Diagrams: Provide clear, easy-to-understand flowcharts or diagrams that explain your manufacturing process from start to finish. Diagrams are great for potential clients to see your efficiency and precision.

   
   

8. Engineering Drawings & CAD Files: Make available detailed technical drawings, blueprints, or CAD files for your clients or partners to download, particularly if you're dealing with custom orders or products.

   
   

9. Product Lifecycle Information: Explain the stages of product development, from concept to prototyping and final production, so customers can understand the care and attention you give to each stage.

   
   

10. Quality Control & Testing Protocols: Detail your quality control processes and any testing protocols that ensure your products meet high standards. You could include certifications, inspections, or standards compliance.

    
    

11. Materials Sourcing Information: List out where and how you source your materials, showcasing ethical practices or sustainability efforts, which can help build trust with eco-conscious clients.

    
    

12. Production Capabilities Overview: Showcase your manufacturing processes, production capacities, and any specialized equipment or technology you use. Your capabilities overview lets potential clients know if your operations can meet their requirements.

    
    

13. Manufacturing Partnerships or Supply Chain Network: Feature your key partners, suppliers, and any collaborative ventures, offering insight into your reliable and well-established supply chain.

    
    

14. Production Capacity & Scalability: Highlight your ability to scale production to meet high demands or large orders, reassuring clients that you can handle growth and larger volumes when needed. If applicable, include information on any additional services like assembly, kitting, or packaging that are part of your manufacturing offering. Outline the types of custom or bespoke products you can manufacture, explaining how you tailor solutions to meet individual client needs.

    
    

15. Maintenance & Service Offerings for Manufactured Products: If you offer long-term support or maintenance for your products, include this section to show you're committed to your customers even after delivery.

    
    

Your content is the part that seals the deal. Certifications, case studies, testimonials, and helpful blog content give buyers confidence that they're in good hands. We'll help you turn your track record into a content library that supports your sales, backs up your capabilities, and sets you apart in a competitive market. Even a few key pieces can go a long way. 

If you're too busy to write or just want to hand it off, we've got you covered. Email us at hello@borrowedpen.com, and we'll get your trust-building content up and running.