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We write about marketing, writing, and whatever else we can fit in the margins.
If you ever have any questions, we always have answers at hello@borrowedpen.com


Does Your Manufacturing Website Actually Say What You Do? + Free 5 Point Audit
Ever read through a manufacturing website where everything looks pristine, yet you still don’t actually understand what they do?

Borrowed Pen
4 min read


What Buyers Expect From B2B Websites
When you’re vetting a vendor, the last thing you want is to scroll through a bunch of stock photos only to realize you have to request a demo before you can know if the product even fits your budget. Your customers don’t either.

Borrowed Pen
3 min read


How To Find The Best Website Content Writing Services
Your website deserves more than filler copy. It deserves content that makes every visitor feel like they’re in the right place, talking to the right team, at the right time.

Borrowed Pen
2 min read


Underperforming Website? Market Research Can Get You Back On Top
Your website might win a design competition, but does it win over your target buyers?

Borrowed Pen
3 min read


What Content You Actually Need for a B2B Website Refresh
If you're redoing your B2B website, your instinct might be to start with design. Unfortunately, great design won’t fix unclear content.

Borrowed Pen
2 min read


Everything Your Manufacturing Website Needs: 15 Pieces Of Informative Content (Part 3 of 3)
If a customer visits your website, they're looking to understand who you are and what you do. Having the right content in place helps...

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3 min read


Everything Your Manufacturing Website Needs: Five Helpful User Features (Part 2 of 3)
The real point of your manufacturing website is to convert visitors into customers. These five helpful user features make it easy to buy from you.

Borrowed Pen
2 min read


Everything Your Manufacturing Website Needs: 10 Basic Web Pages (Part 1 of 3)
With the right core web pages in place, your manufacturing website works 24/7 to show people what you do, who you help, and how to get started.

Borrowed Pen
2 min read
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