Everything Your Manufacturing Website Needs: Five Helpful User Features (Part 2 of 3)

The real point of your website is to convert visitors into customers. These five helpful user features make it easy to buy from you.

Engineers, project managers, and procurement teams aren't browsing. They're hunting. They need fast answers, specs, timelines, and file uploads. If your website doesn't have helpful user features, you're making it harder for serious buyers to say yes.

Here are the tools we recommend to manufacturing companies that make your site useful to customers, not just pretty:

1. Supplier or Partner Portal: Provide a login area for suppliers or partners to access order forms, documents, and other essential resources.

   
   

2. Request a Quote Form: Allow potential customers to quickly request pricing based on their specific needs or project details.

   
   

3. Bill of Materials (BOM) Access: Provide a detailed BOM to clients or suppliers who need insight into the materials used in their products, helping with transparency and streamlining procurement.

   
   

4. Lead Time Calculator: Offer an interactive tool for customers to estimate production times based on order complexity and quantity, making it easier to set expectations.

   
   

5. Manufacturing Facility Tours (Virtual): Show off your production line and facilities through virtual tours or scheduling in-person visits to demonstrate your capabilities and commitment to quality.

   
   

When your manufacturing website gives buyers the tools they actually need, they can move from curious to committed way faster.

We'll help you build smart, simple conversion tools that speak your buyers' language and support your sales team 24/7. It's not just about looking good online. It's about making your website work for you.

If you're short on time or not sure where to start, email us at hello@borrowedpen.com. We'll help you make it happen without the headache.