Where SAAS Companies Can Post Their Demo Videos For More Exposure

A good product demo video is like a sales rep who works 24/7 and doesn't ask for PTO. Stop hiding it in the footer.

If you're only posting your SaaS demo video in one spot and calling it a day, you're burning perfectly good pipeline. We've spent enough time in the trenches to know that product videos are serious assets that convert viewers into buyers. If you've already invested in a solid demo, it deserves to be seen. We're talking placement strategy, multi-channel distribution, and CRO-minded deployment. Your MRR depends on visibility, not just production quality. 

Here are some ideas for where to post to get more mileage out of your demo videos:

• Your Website: Embed demo videos on your homepage, product pages, and a dedicated demo page to give visitors an immediate, hands-on feel for your software. Also, include them on pricing pages to ease purchase anxiety.

  
  

• YouTube: Post full-length demos and feature walk-throughs. It's a great SEO tool and helps potential users who search for solutions find your product.

  
  

• LinkedIn: Share demo clips on your company page and personal profiles. Short, engaging videos with captions work best for a B2B audience.

  
  

• Twitter (X): Use short, eye-catching snippets to highlight features or product updates. Pin your best demo clip to your profile for quick visibility.

  
  

• Meta (Facebook, Threads, & Instagram): Use Reels, Stories, and feed posts to share quick, polished demos of visual or user-friendly products. These platforms are also great for paid ads, where a solid demo can drive clicks and signups.

  
  

• G2, Capterra, and Review Platforms: Upload your demo to build trust and show off functionality directly on the pages where people compare products.

  
  

• Email Campaigns: Include demo videos in onboarding emails or nurture sequences. Use animated GIF previews linked to the full demo to boost engagement.

  
  

• Community Forums or Groups (like Reddit, Slack, Discord, Indie Hackers): In communities where your target users hang out, a helpful post with a demo can gain traction, especially in threads about tool recommendations or use cases.

  
  

• Online Courses or Webinars: If you're doing educational content or tutorials, slot in short demo clips to show your software in action.

  
  

• Landing Pages for Paid Ads: If you're running PPC or social ads, direct people to landing pages with short demo videos to improve conversion rates. A good video can lower bounce and shorten the decision-making process.

Just as a bonus, here are a few more ways you can use your product demo video in your SaaS marketing: 

• Sales Presentations or Proposals: Customize and embed demo clips in decks or proposal links to personalize outreach and help prospects visualize your product without booking a full call.

  
  

• Investor Pitches or Decks: If you're fundraising, include a 30 to 60-second demo clip to show traction and usability at a glance especially helpful for technical products.

  
  

• Trade Show Displays or Booth Screens: At in-person events or virtual expos, looping your demo video helps catch attention and explain your product without needing constant explanation.

  
  

• App Stores (like Shopify App Store, Salesforce AppExchange, Chrome Web Store): If you're listed in an app marketplace, include your demo video in the listing to increase installs and give users immediate clarity on what your app does.

  
  

• Press Kits or Media Outreach: If you're pitching to journalists or tech writers, a demo video helps them understand the product faster, which increases your chance of coverage.

  
  

• Google Business Profile (if applicable): For location-based SaaS businesses (coworking tech, scheduling tools, etc.), add your demo video to your Google Business listing to give walk-in clients or local traffic a quick overview.

  
  

• Internal Training for Sales or Success Teams: Use demo videos to train your teams faster, ensuring everyone is aligned on how to present your product clearly and consistently.

  
  

• Customer Support or Onboarding Tools: Embed demo videos in tools like Intercom, Help Scout, or Zendesk to help users self-solve and learn features faster.

Demo videos are a game-changer, and distributing them across the right platforms can boost engagement, trust, and conversions. Whether it's in your sales pitches, social media, or email campaigns, there's no shortage of places to make your product stand out. 

If you want to make sure your demo videos are working as hard as possible for you, we've got your back. Shoot us an email at hello@borrowedpen.com, and let's talk about how we can help you take your content further.