We take new offers from rough draft to revenue path.
GTM Strategy& Launch Support
Borrowed Pen helps you get your offer market-ready before launch. We help define the strategy, message, and materials behind the launch with:
Audience research and buyer pain point identification
Market positioning and competitive differentiation
Offer messaging and value proposition development
Launch copy and promotional content
Sales materials and follow-up support
We'll make sure that your launch reaches the right audience at the right time.
Get Your Offer Ready For The Market
A go to market plan only works when your team has the right words, assets, and sales materials to use. Borrowed Pen helps create the strategy and content that carry the offer into the market.
Strategy And Positioning
Audience research, buyer pain point identification, market positioning, competitive differentiation, value proposition development, offer messaging, launch strategy
Launch Copy And Content
Website copy, landing page copy, email sequences, nurture content, launch announcements, promotional copy, blog content, social media copy, campaign content planning
Sales Support And Follow-Up
Sales enablement materials, one-sheets, sales email templates, follow-up sequences, objection-handling content, case study copy, presentation copy, sales handoff support
We help your team bring the offer to market with the right strategy, copy, and sales support.
Let's Put the “go” in Go To Market.
Turn Your Internal Excitement Into External Interest
Your team knows why the offer matters, but your buyers were not in your internal meetings. So they need your value explained clearly, quickly, and in language that connects your solution to their problems. We take your internal excitement and turn it into external interest by shaping positioning, messaging, and materials around what the market needs, not just what your offer does.
Common Ways GTM Strategies Get Stuck
A strong offer can still fall flat if buyers do not understand who it is for, why it matters, or what to do next. Launch strategies often get stuck on the same issues:
Your target audience is too broad
Your message is too vague​​
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Your offer is hard to explain
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Your launch materials are disconnected
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Your sales team lacks support​
Struggling with these launch issues? Borrow our pen.