Hot Off the Pen

It’s not one giant neon sign or a pile of “As Seen In” logos. Brand authority evokes a feeling of  stability, credibility, and “these people have their act together.” If you’re reading this, you’re probably looking for that same magic for your own brand. Here’s what to consider:

Every company has that one document where five people tried to explain what the business does and somehow managed to say nothing at all. We’ve seen it a hundred times, and we love untangling it. Finding your message is what we do best.

When your brand voice is working hard, it takes pressure off your clients. It answers their questions clearly, guides them to the next step, and makes their decision-making easier. It turns confusing processes into simple directions, and long explanations into quick moments of clarity.

Brand messaging and tone of voice do different jobs and knowing how they work together can transform your content. Here’s a clear, helpful breakdown to get your brand aligned and sounding great.

Taglines are supposed grab attention, anchor your brand, and spark recognition. They should be memorable and say exactly what you do.

You know that friend who can be in another room, but you’d know it was them just by the way they yell “Hey!”? That’s brand voice.

Brand messaging and copywriting are not the same thing. They work together, and sometimes they overlap, but if you skip one or confuse them, your marketing ends up sounding inconsistent, unfocused, or worst of all, forgettable.