How Brand Messaging Consultants Help You Find the Right Words

Every company has that one document where five people tried to explain what the business does and somehow managed to say nothing at all. We’ve seen it a hundred times, and we love untangling it. Finding your message is what we do best.

Why the Right Words Matter

Your words introduce you, explain your value, and get people to act. When your tagline says one thing, your sales deck says another, and your website says something else entirely, prospects notice. Confusion creeps in. Sales teams start improvising. Instead of clarity, you get noise.

The right words fix that. They give your brand a single clear voice across every channel: Website, sales team, marketing, and even internal meetings. Our job is to help you find those words, organize them, and make sure everyone knows how to use them with confidence.

What Brand Messaging Consultants Actually Do

Brand messaging consultants are different from copywriters. We dig in before we ever start writing. Here’s what working with us usually looks like:

1. Discovery and Listening: We talk with leadership, marketing, sales, and sometimes even your customers to understand how you see your business and how the world sees you.

   
   

2. Clarifying Your Core Value: We take your many strengths and distill them into the two or three messages that buyers need to hear to say yes.

   
   

3. Building Your Messaging Framework: We deliver a clear, usable playbook with positioning statements, taglines, key messages, proof points, and tone guidelines your whole team can use.

   
   

4. Testing and Refining Together: We don’t just drop off a document. We try your new messaging out in real-world scenarios (sales calls, landing pages, social posts) and fine-tune it until it clicks.

   
   

5. Training and Alignment: Finally, we help your whole team learn how to use the new messaging so your CEO, your sales team, and your website all sound like they’re on the same page.

   
   

Why It’s Hard to Do Alone

It’s not that you can’t write in your brand voice. Often, you’re just too close to your own story. When you live inside your product every day, it’s hard to step back and explain it simply. We bring the outside perspective and writing chops to make your message clear, consistent, and compelling.

Without that clarity, you usually see:

• Different departments describe you in completely different ways

• Jargon that confuses instead of converting

• Sales and marketing are going off-script with their own versions

• Missed chances to connect emotionally with your buyers

The Benefits of Working With Us

• Consistency Everywhere: Your website, decks, and team all speak with the same voice.

• Confidence for Your Team: No one has to guess how to describe what you do.

• Stronger ROI: Campaigns perform better when the message is consistent.

• Faster Sales Cycles: Prospects get it quickly and say yes sooner.

• A Sharper Brand Identity: We help you uncover what makes you different and make sure it shows.

Borrowed Pen’s Approach

We help companies in complex industries find the words that make their brands click. Our process is collaborative, structured, and built to actually get used, not sit in a binder. Here’s what you can expect when you work with us:

• Discovery Workshops to uncover how you talk about your work today

• Competitive Research to make sure your message stands apart

• Messaging Frameworks with positioning, taglines, proof points, and tone guides

• Real-World Testing to see what resonates and refine together

• Team Training so everyone can speak with confidence

How to Know If It’s Time To Work With A Brand Consultant:

Ask yourself:

• Does everyone in your company give a different answer when asked what you do?

• Does your website feel out of sync with how your sales team talks?

• Do you struggle to explain your value without jargon?

• Are you repositioning or entering a new market?

• Are you prepping for a big launch that needs clear messaging?

If you said yes to any of these, we can help you clarify your brand messaging. 

A Quick Example

One healthcare software client came to us with a website that was packed with technical terms. Their sales calls kept stalling because buyers didn’t “get it.” We rewrote their core message around outcomes: Faster patient onboarding, fewer errors, and easy workflow integration with industry-standard software. Suddenly, their website was easy to read, sales calls ran smoother, and buyers connected faster.

If your team is ready to finally have one clear, confident way to describe your work, we’d love to help. Borrow our pens and we’ll help you find the words that fit.