Hot Off the Pen

When you translate complex specifications into plain language and connect them to real-world outcomes, you make it easier for buyers to see your value immediately. Instead of feeling overwhelmed, they feel confident and ready to move forward.

Your clients already know these systems are complicated. So what they need is to understand how your complex system simplifies their job. When your content turns technical detail into a clear, compelling story, you don’t just educate them. You win their business.

Your specs deserve a standing ovation, but buyers are too busy to give them the applause they deserve. 

Your big ideas deserve clear words. When content gets buried in jargon, readers tune out fast. Not because they don’t care, but because it’s like you are speaking a different language. Fortunately, you can take even the most technical topics and turn them into content your audience will actually enjoy. Here are our tips on how: 

When SOPs are written with the worker in mind, they stop being dusty binders and start being everyday tools. At Borrowed Pen, we know how to take complex processes and translate them into SOPs your team can actually use.

Here's when to bring on an in-house technical writer versus when contracting out is best.